書誌事項
Report
Marketing Science Institute
Marketing Science Institute
- タイトル別名
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MSI Report
この図書・雑誌をさがす
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581
- Consumer information processing : perspectives and implications for advertising
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by William L. Wilkie and Paul W. Farris
Marketing Science Institute 1976 Report / Marketing Science Institute no. 76-113
所蔵館16館
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582
- The evolution of retail institutions in the United States
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by Malcolm P. McNair and Eleanor G. May
Marketing Science Institute c1976 Report / Marketing Science Institute no. 76-100
所蔵館14館
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583
- The value of segmented advertising appeals--an exploratory study
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Wallace Feldman
Marketing Science Institute] 1975 Report / Marketing Science Institute no. 75-103
所蔵館9館
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584
- Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix
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by Ronald Faber & Scott Ward
Marketing Science Institute] 1975 Report / Marketing Science Institute no. 75-105
所蔵館8館
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585
- Theories of entry
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Michael R. Pearce
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-118
所蔵館13館
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586
- Temporary promotions as a function of trade deals : a descriptive analysis
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by Michel Chevalier & Ronald C. Curhan
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-109
所蔵館8館
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587
- Television and vocational socialization
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by James Garbarino & Susan Turner
Marketing Science Institute] 1975 Report / Marketing Science Institute no. 75-102
所蔵館8館
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588
- On the conduct of in-store field experiments
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Ronald C. Curhan
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-116
所蔵館9館
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589
- Applying attitude research in public policy
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William L. Wilkie
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-117
所蔵館9館
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590
- Information and redress : consumer needs and company responses, the case of the personal care industry
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Betty Jane Diener
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-113
所蔵館8館
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591
- The industrial salesforce : determinants of job performance
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by Orville C. Walker, Gilbert A. Churchill & Neil M. Ford
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-115
所蔵館7館
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592
- Children learning to buy : the development of consumer information processing skills
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by Scott Ward, Daniel Wackman & Ellen Wartella, with the assistance of Ronald Faber
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-120
所蔵館8館
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593
- Working wife and nonworking wife families as a basis for market segmentation
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by Susan P. Douglas
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-114
所蔵館9館
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594
- The relationship between advertising and promotion in brand strategy
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by Roger A. Strang, with contributions by Robert M. Prentice & Alden G. Clayt
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-119
所蔵館2館
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595
- The relationship between advertising and promotion : some observations, speculations, and hypotheses
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by Alden G. Clayton
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-110
所蔵館14館
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596
- Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system
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by Michael L. Ray
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-101
所蔵館9館
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597
- Managing innovation and new product development
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by Edgar A. Pessemier
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-122
所蔵館12館
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598
- Econometric measurement of the duration of the advertising effect on sales
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by Darral G. Clarke
Marketing Science Institute 1975 Report / Marketing Science Institute 75-106
所蔵館8館
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599
- Cross-cultural comparisons : the myth of the stereotype
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by Susan P. Douglas
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-111
所蔵館11館
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600
- Consumer information processing research : product labeling
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by William L. Wilkie
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-104
所蔵館9館