Author(s)
Bibliographic Information
Report
Marketing Science Institute
Marketing Science Institute
- Other Title
-
MSI Report
Search this Book/Journal
-
581
- Consumer information processing : perspectives and implications for advertising
-
by William L. Wilkie and Paul W. Farris
Marketing Science Institute 1976 Report / Marketing Science Institute no. 76-113
Available at 16 libraries
-
582
- The evolution of retail institutions in the United States
-
by Malcolm P. McNair and Eleanor G. May
Marketing Science Institute c1976 Report / Marketing Science Institute no. 76-100
Available at 14 libraries
-
583
- The value of segmented advertising appeals--an exploratory study
-
Wallace Feldman
Marketing Science Institute] 1975 Report / Marketing Science Institute no. 75-103
Available at 9 libraries
-
584
- Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix
-
by Ronald Faber & Scott Ward
Marketing Science Institute] 1975 Report / Marketing Science Institute no. 75-105
Available at 8 libraries
-
585
- Theories of entry
-
Michael R. Pearce
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-118
Available at 13 libraries
-
586
- Temporary promotions as a function of trade deals : a descriptive analysis
-
by Michel Chevalier & Ronald C. Curhan
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-109
Available at 8 libraries
-
587
- Television and vocational socialization
-
by James Garbarino & Susan Turner
Marketing Science Institute] 1975 Report / Marketing Science Institute no. 75-102
Available at 8 libraries
-
588
- On the conduct of in-store field experiments
-
Ronald C. Curhan
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-116
Available at 9 libraries
-
589
- Applying attitude research in public policy
-
William L. Wilkie
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-117
Available at 9 libraries
-
590
- Information and redress : consumer needs and company responses, the case of the personal care industry
-
Betty Jane Diener
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-113
Available at 8 libraries
-
591
- The industrial salesforce : determinants of job performance
-
by Orville C. Walker, Gilbert A. Churchill & Neil M. Ford
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-115
Available at 7 libraries
-
592
- Children learning to buy : the development of consumer information processing skills
-
by Scott Ward, Daniel Wackman & Ellen Wartella, with the assistance of Ronald Faber
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-120
Available at 8 libraries
-
593
- Working wife and nonworking wife families as a basis for market segmentation
-
by Susan P. Douglas
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-114
Available at 9 libraries
-
594
- The relationship between advertising and promotion in brand strategy
-
by Roger A. Strang, with contributions by Robert M. Prentice & Alden G. Clayt
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-119
Available at 2 libraries
-
595
- The relationship between advertising and promotion : some observations, speculations, and hypotheses
-
by Alden G. Clayton
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-110
Available at 14 libraries
-
596
- Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system
-
by Michael L. Ray
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-101
Available at 9 libraries
-
597
- Managing innovation and new product development
-
by Edgar A. Pessemier
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-122
Available at 12 libraries
-
598
- Econometric measurement of the duration of the advertising effect on sales
-
by Darral G. Clarke
Marketing Science Institute 1975 Report / Marketing Science Institute 75-106
Available at 8 libraries
-
599
- Cross-cultural comparisons : the myth of the stereotype
-
by Susan P. Douglas
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-111
Available at 11 libraries
-
600
- Consumer information processing research : product labeling
-
by William L. Wilkie
Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-104
Available at 9 libraries