Advances in international marketing : a research annual
著者
書誌事項
Advances in international marketing : a research annual
JAI Press, c1986-
- v. 1. 1986
- v. 2. 1987
- v. 4. 1990
- v. 8. 1996
- タイトル別名
-
Advances in international marketing
大学図書館所蔵 全60件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
-
v. 2 1987675||A003041423,
v. 4. 1990675||A003041449, v. 8. 1996675||A003041480, v. 2. 1987675||A003041423 -
v. 1. 1986675//A11100096376,
v. 2 1987675//A11100096384, v. 4. 1990675//A11100096400
注記
Includes bibliographical references and indexes
子書誌あり
内容説明・目次
- 巻冊次
-
v. 8. 1996 ISBN 9780762301645
内容説明
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
目次
- Introduction: export and internationalization research - enrichment and challenges. Part 1 Internationalization and export performance: the born global firm - a challenge to traditional internationalization theory, Gary A. Knight and S. Tamer Cavusgil
- export strategies and export performance - an empirical investigation of a products/markets typology, Catherine N. Axinn et al
- linking business relationships to marketing strategy and export performance - a proposed conceptual framework, Felicitas U. Evangelista
- assessing export performance measurement, Paul Matthyssens and Pieter Pauwels. Part 2 Researching and adapting to export conditions: instrumental, conceptual and symbolic UST of export information - an explanatory study of UK firms, Admaantios Diamantopoulos and Anne L. Souchan
- determining cross-cultural metric equivalence in survey research - a new statistical test, Michael R. Mullen et al
- export pricing strategy-performance relationship - a conceptual framework, M.B. Byers and S. Tamer Cavusgil
- the harmonization of export controls in the European Union, Lothar Weinland.
- 巻冊次
-
v. 4. 1990 ISBN 9781559381284
内容説明
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.
「Nielsen BookData」 より