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Transcript proceedings
Advertising Research Foundation
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関連文献： 8件中 1-8を表示
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1
- Research today : where the action is : the state of the business and the state of the art : the New York Hilton, March 7-8-9 1988
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Advertising Research Foundation c1988 Transcript proceedings . ARF annual conference ; 34th
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- People meters : an assessment plus a look at the future : first-season review, critical research issues, what's next? : the New York Hilton, July 13, 1988
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Advertising Research Foundation c1988 Transcript proceedings . An ARF Key Issues Workshop
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3
- Research quality : the new reality : rededication to basic truths, new information challenges : Sixth Annual ARF Research Quality Workshop, the New York Hilton, September 19, 1988
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[Martin R. Frankel]
The Advertising Research Foundation c1988 Transcript proceedings . An ARF Key Issues Workshop
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- Today's rapid-change environment : the New York Hilton, March 2-3-4, 1987
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Advertising Research Foundation c1987 Transcript proceedings . ARF annual conference ; 33rd
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- Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987
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Advertising Research Foundation c1987 Transcript proceedings . An ARF Key Issues Workshop
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- Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987
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The Advertising Research Foundation c1987 Transcript proceedings
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- Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987
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[Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee]
Advertising Research Foundation c1987 Transcript proceedings
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8
- Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987
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The Advertising Research Foundation c1987 Transcript proceedings . An ARF Key Issues Workshop
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