Sheth, Jagdish N.

ID:DA00592679

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Sheth, Jagdish

シェス, J. N.(シェス, J N)

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  • Marketing applications

    volume editor, Mita Sujan ; contributors, Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer

    Sage 2016 Legends in consumer behavior . James R. Bettman / series editor, Jagdish N. Sheth ; v. 2 . Consumer information processing

    Available at 6 libraries

  • Decision making

    volume editor, John G. Lynch, Jr. ; contributors, Peter L. Wright, Joseph W. Alba, Dipankar Chakravarti

    Sage 2016 Legends in consumer behavior . James R. Bettman / series editor, Jagdish N. Sheth ; v. 1 . Consumer information processing

    Available at 6 libraries

  • Marketing in the firm and society

    volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie Zeithaml

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 7

    : hb

    Available at 5 libraries

  • Innovation and growth

    volume editor, Gerard J. Tellis ; contributors, Christine Moorman, Mohanbir Sawhney

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 6

    : hb

    Available at 5 libraries

  • Strategic management

    volume editor, Paul J.H. Schoemaker ; contributors, Liam Fahey, Rajan Varadarajan

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 5

    : hb

    Available at 5 libraries

  • Organizational orientation and capabilities

    volume editor, Frederick Webster, Jr. ; contributors, Ajay K. Kohli, Philip Kotler, G. Tomas M. Hult

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 4 . Strategic marketing

    : hb

    Available at 5 libraries

  • Assessing and formulating strategy

    volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh Shankar

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 3 . Strategic marketing

    : hb

    Available at 5 libraries

  • Competitive markets : structure and behavior

    volume editor, Allan D. Shocker ; contributors, Rajendra K. Srivastava, Mary Labkin

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 2

    : hb

    Available at 5 libraries

  • Customer and consumer insights

    volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 1

    : hb

    Available at 5 libraries

  • Methods and measures : selected papers

    volume editor, Alfred Kuss ; contributors, David Mazursky ... [et al.]

    Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 8

    Available at 1 libraries

  • Legal considerations applying to consumer decision making and purchase behavior

    volume editor, Maureen (Mimi) Morrin ; contributors, Jerre B. Swann, Aradhna Krishna, Glenn L. Christensen

    Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 6-7

    pt. 1 , pt. 2

    Available at 1 libraries

  • Pre-decision information accessing and behavioal process technology (BPT)

    volume editor, James J. Jaccard ; contributors, David Brinberg, Paul M. Herr

    Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 5

    Available at 1 libraries

  • The fourth P : advertising and personal selling

    volume editor, Wayne D. Hoyer ; contributors, Michael R. Solomon, David Glen Mick

    Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 4

    Available at 1 libraries

  • Information overload and quality perception

    volume editor, George J. Szybillo ; contributors, Durairaj Maheswaran, Curtis P. Haugtvedt, Jeff Galak

    Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 3 . The early years

    Available at 1 libraries

  • Attitudes, brand loyalty, and perceived risk

    volume editor, Leon B. Kaplan ; contributors, Morris B. Holbrook, Meera J. Buck, Steven Hollander

    Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 2 . The early years

    Available at 1 libraries

  • Helping define the field and expand its horizons

    volume editor, Jerry C. Olson ; contributors, Gerald Zaltman, Rick Jacobs, Glenn L. Christensen

    Sage 2015 Legends in consumer behavior . Jacob Jacoby / series editor, Jagdish N. Sheth ; v. 1

    Available at 1 libraries

  • Marketing education

    volume editor, Herbert Jack Rotfeld ; contributors, James M. Hulbert, Arthur J. Kover, Robert N. Stinerock

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 14 . Inspirational applications ; pt. 1

    Available at 4 libraries

  • Marketing versus consumer research

    volume editor, Ronald Paul Hill ; contributors, Harold H. Kassarjian, Kent B. Monroe, John F. Sherry, Jr

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 13 . Macromarketing applications ; pt. 2

    Available at 4 libraries

  • Ethical concerns, social issues, and animal companions

    volume editor, Clifford J. Shultz, II ; contributors, Gene R. Laczniak, N. Craig Smith, Debra L. Stephens

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 12 . Macromarketing applications ; pt. 1

    Available at 4 libraries

  • Marketing applications : branding, communications, and strategy

    volume editor, Pierre Berthon ; contributors, Arjun Chaudhuri, Gita V. Johar, Randall Rothenberg

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 11

    Available at 4 libraries

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