Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors

Marketing Science Institute c2006

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Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister

Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-101

Available at 3 libraries

Eliazbeth C. Hirschman, Morris B. Holbrook editors

Association for Consumer Research c1985-

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editor, Leigh McAlister

JAI Press c1982 Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth Supplement ; 1

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