Author(s)
Bibliographic Information
The Irwin series in marketing
R.D. Irwin
Search this Book/Journal
-
41
- Essentials of marketing : a global managerial approach
-
E. Jerome McCarthy, William D. Perreault, Jr.
Irwin c1994 6th ed. The Irwin series in marketing
Available at 5 libraries
-
42
- Cases in European marketing management
-
John A. Quelch, Kamran Kashani, and Sandra Vandermerwe
Irwin 1994 The Irwin series in marketing
: pbk
Available at 8 libraries
-
43
- Promotional strategy : managing the marketing communications process
-
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Irwin c1994 8th ed The Irwin series in marketing
Available at 12 libraries
-
44
- Retailing
-
J. Barry Mason, Morris L. Mayer, Hazel F. Ezell
Irwin c1994 5th ed The Irwin series in marketing
Available at 11 libraries
-
45
- Strategic marketing
-
David W. Cravens
Irwin c1994 4th ed The Irwin series in marketing
Available at 9 libraries
-
46
- Cases in advertising and promotion management
-
John A. Quelch, Paul W. Farris
Irwin c1994 4th ed The Irwin series in marketing
Available at 12 libraries
-
47
- Understanding consumer behavior
-
J. Paul Peter, Jerry C. Olson
Irwin 1994 The Irwin series in marketing
Available at 14 libraries
-
48
- Cases in marketing management
-
Kenneth L. Bernhardt, Thomas C. Kinnear
Irwin c1994 6th ed The Irwin series in marketing
Available at 9 libraries
-
49
- New products management
-
C. Merle Crawford
Irwin 1994 4th ed The Irwin series in marketing
: alk. paper
Available at 13 libraries
-
50
- Analysis for marketing planning
-
Donald R. Lehmann, Russell S. Winer
Irwin c1994 3rd ed The Irwin series in marketing
Available at 11 libraries
-
51
- Sales force management
-
Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr
Irwin c1993 4th ed The Irwin series in marketing
Available at 12 libraries
-
52
- Fundamentals of selling
-
Charles Futrell
Irwin c1993 4th ed The Irwin series in marketing
Available at 10 libraries
-
53
- Strategic marketing management cases
-
David W. Cravens, Charles W. Lamb, Jr
Irwin c1993 4th ed The Irwin series in marketing
Available at 12 libraries
-
54
- Modern retailing : theory and practice
-
Irwin c1993 6th ed. / J. Barry Mason, Morris L. Mayer, J.B. Wilkinson The Irwin series in marketing
: intl. ed
Available at 12 libraries
-
55
- Essentials of marketing research
-
William R. Dillon, Thomas J. Madden, Neil H. Firtle
Irwin c1993 The Irwin series in marketing
Available at 17 libraries
-
56
- Consumer behavior and marketing strategy
-
J. Paul Peter, Jerry C. Olson
Irwin c1993 3rd ed The Irwin series in marketing
Available at 24 libraries
-
57
- Basic marketing : a global-managerial approach
-
E. Jerome McCarthy, William D. Perreault, Jr
Irwin c1993 11th ed The Irwin series in marketing
Available at 15 libraries
-
58
- International marketing
-
Philip R. Cateora
Irwin c1993 8th ed The Irwin series in marketing
International ed. : pbk
Available at 16 libraries
-
59
- Strategic logistics management
-
Douglas M. Lambert, James R. Stock
Irwin c1993 3rd ed The Irwin series in marketing
Available at 21 libraries
-
60
- ABC's of selling
-
Charles Futrell
Irwin c1992 3rd ed The Irwin series in marketing
Available at 4 libraries