Author(s)
Bibliographic Information
McGraw-Hill series in marketing
McGraw-Hill
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21
- Marketing challenges : cases & exercises
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[edited by] Christopher H. Lovelock, Charles B. Weinberg
McGraw-Hill c1993 3rd ed McGraw-Hill series in marketing
Available at 7 libraries
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22
- Fundamentals of marketing
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William J. Stanton, Michael J. Etzel, Bruce J. Walker
McGraw-Hill c1994 10th ed McGraw-Hill series in marketing
International ed.
Available at 29 libraries
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23
- Consumer behavior : concepts and applications
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David L. Loudon, Albert J. Della Bitta
McGraw-Hill c1993 4th ed McGraw-Hill series in marketing
Available at 8 libraries
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24
- Product planning and management : designing and delivering value
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William L. Moore, Edgar A. Pessemier
McGraw-Hill c1993 McGraw-Hill series in marketing
Available at 12 libraries
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25
- Cases inmarketing management
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Joseph P. Guiltinan,Gordon W. Paul
McGraw-Hill c1992 International ed. McGraw-Hill series in marketing , McGraw-Hill international editions
Available at 2 libraries
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26
- Marketing
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Courtland L. Bovée, John V. Thill
McGraw-Hill c1992 McGraw-Hill series in marketing
Available at 4 libraries
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27
- Strategic marketing channel management
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Donald J. Bowersox, M. Bixby Cooper
McGraw-Hill c1992 International ed. McGraw-Hill international editions . Management series , McGraw-Hill series in marketing
Available at 6 libraries
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28
- Professional sales management
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Rolph E. Anderson, Joseph F. Hair, Jr., Alan J. Bush
McGraw-Hill c1992 2nd ed McGraw-Hill series in marketing
Available at 3 libraries
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29
- Strategic marketing channel management
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Donald J. Bowersox, M. Bixby Cooper
McGraw-Hill c1992 McGraw-Hill series in marketing
Available at 31 libraries
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30
- Marketing research : an applied approach
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Thomas C. Kinnear, James R. Taylor
McGraw-Hill c1991 4th ed McGraw-Hill series in marketing
Available at 8 libraries
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31
- Marketing management : strategies and programs
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Joseph P. Guiltinan, Gordon W. Paul
McGraw-Hill c1991 4th ed McGraw-Hill series in marketing
Available at 5 libraries
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32
- Fundamentals of marketing
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William J. Stanton, Michael J. Etzel, Bruce J. Walker
McGraw-Hill c1991 9th ed McGraw-Hill series in marketing
: pbk.
Available at 14 libraries
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33
- Purchasing and materials management : text and cases
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Donald W. Dobler, David N. Burt, Lamar Lee, Jr
McGraw-Hill Pub. Co. c1990 5th ed McGraw-Hill series in management , McGraw-Hill series in marketing
Available at 4 libraries
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34
- Pricing : making profitable decisions
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Kent B. Monroe
McGraw-Hill Pub. Co. c1990 2nd ed McGraw-Hill series in marketing
Available at 8 libraries
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35
- Pricing : making profitable decisions
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Kent B. Monroe
McGraw-Hill c1990 2nd ed McGraw-Hill series in marketing
: pbk.
Available at 11 libraries
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36
- Marketing challenges : cases and exercises . Optional personal computer software
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[edited by] Christopher H. Lovelock, Charles B. Weinberg . John D. Claxton, Charles B. Weinberg
McGraw-Hill c1989 2nd ed McGraw-Hill series in marketing
Available at 10 libraries
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37
- Marketing
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Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry
McGraw-Hill c1988 International student ed. McGraw-Hill series in marketing
: pbk
Available at 2 libraries
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38
- Markops : the simulation for marketing training
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Jean-Claude Larréché
McGraw-Hill Book Company c1988 McGraw-Hill series in marketing
: student version
Available at 1 libraries
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39
- Selling, principles and practices
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Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk
McGraw-Hill c1988 12th ed McGraw-Hill series in marketing
Available at 3 libraries
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40
- Marketing
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Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry
McGraw-Hill c1988 McGraw-Hill series in marketing
Available at 11 libraries