Author(s)
Bibliographic Information
McGraw-Hill series in marketing and advertising
McGraw-Hill
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Note
Former title: McGraw-Hill series in advertising and selling (BA20943827)
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1
- Strategic marketing management cases
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David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
Irwin/McGraw-Hill 2000 6th ed McGraw-Hill international editions , McGraw-Hill series in marketing and advertising
Available at 3 libraries
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2
- Marketing management & administrative action
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Steuart Henderson Britt, Harper W. Boyd, Jr.
McGraw-Hill c1968 Completely revised ed McGraw-Hill series in marketing and advertising
Available at 11 libraries
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3
- Marketing management & administrative action
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Steuart Henderson Britt, Harper W. Boyd, Jr.
McGraw-Hill , Kōgakusha c1968 Completely revised ed. (International student ed) McGraw-Hill series in marketing and advertising
Available at 20 libraries
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4
- Problems in marketing
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by Milton P. Brown ... [et al.]
McGraw-Hill 1968 4th ed McGraw-Hill series in marketing and advertising
Available at 24 libraries
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5
- The compleat copywriter : a comprehensive guide to all phases of advertising communication
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Hanley Norins
McGraw-Hill c1966 McGraw-Hill series in marketing and advertising
Available at 10 libraries
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6
- Marketing management in action
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Victor P. Buell
McGraw-Hill 1966 McGraw-Hill series in marketing and advertising
Available at 28 libraries
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7
- Cases in advertising management
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by Harper W. Boyd, Vernon Fryburger, Ralph Westfall
Mcgraw-Hill 1964 McGraw-Hill series in marketing and advertising
Available at 26 libraries
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8
- Media in advertising
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McGraw-Hill 1964 McGraw-Hill series in marketing and advertising
Available at 19 libraries
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9
- Handbook of consumer motivations : the psychology of the world of objects
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Ernest Dichter ; drawings by Robert Glaisek
McGraw-Hill [1964] McGraw-Hill series in marketing and advertising
Available at 42 libraries
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10
- Truth in advertising and other heresies
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Walter Weir
McGraw-Hill c1963 McGraw-Hill series in marketing and advertising
Available at 18 libraries
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11
- Industrial advertising : planning, creating, evaluating and merchandising it more effectively
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Frederick R. Messner ; with a preface by Marion Harper, Jr.
McGraw-Hill c1963 McGraw-Hill series in marketing and advertising
Available at 25 libraries
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12
- Measuring advertising effectiveness
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Darrell Blaine Lucas, Steuart Henderson Britt
McGraw-Hill c1963 McGraw-Hill series in marketing and advertising
Available at 36 libraries
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13
- Speaking of advertising
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John S. Wright, Daniel S. Warner
McGraw-Hill c1963 McGraw-Hill series in marketing and advertising
Available at 22 libraries
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14
- Marketing management and administrative action
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Steuart Henderson Britt, Harper W. Boyd, Jr.
McGraw-Hill c1963 McGraw-Hill series in marketing and advertising
Available at 39 libraries
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15
- Innovation in marketing : new perspectives for profit and growth
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Theodore Levitt
McGraw-Hill 1962 McGraw-Hill series in marketing and advertising
Available at 53 libraries
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16
- Planning and creating better direct mail
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John D. Yeck, John T. Maguire
McGraw-Hill 1961 McGraw-Hill series in marketing and advertising
Available at 16 libraries
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17
- Modern marketing management : an integrated approach
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Ferdinand F. Mauser
McGraw-Hill 1961 McGraw-Hill series in marketing and advertising
Available at 40 libraries
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18
- Management in marketing : text and cases
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Hector Lazo, Arnold Corbin
McGraw-Hill 1961 McGraw-Hill series in marketing and advertising
Available at 44 libraries
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19
- Visual persuasion
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written and designed by Stephen Baker
McGraw-Hill 1961 McGraw-Hill series in marketing and advertising
Available at 24 libraries
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20
- Sales planning and control
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Richard D. Crisp
McGraw-Hill 1961 McGraw-Hill series in marketing and advertising
Available at 29 libraries