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Marketing Science Institute
Marketing Science Institute
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MSI Report
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1
- MSI reports
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Marketing Science Institute c2003- Report / Marketing Science Institute no. 03-001-004,
04-001-04, 05-001-002 . Working paper series 2003 issue 1 , 2003 issue 2 , 2003 issue 3 , 2003 issue 4 , 2004 issue 1 , 2004 issue 2 , 2004 issue 3 , 2004 issue 4 , 2005 issue 1 , 2005 issue 2
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2
- 2002 report summaries collection
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Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-124 . working paper series
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3
- Superiority in customer relationship management : consequences for competitive advantage and performance
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Geroge S. Day and Christophe Van den Bulte
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-123 . Working paper series
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4
- What will the future bring? dominance, technology expectations, and radical innovation
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Rajesh K. Chandy, Jaideep C. Prahbu, and Kersi D. Antia
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-122 . Working paper series
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5
- The international takeoff of new products : the role of economics, culture, and country innovativeness
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Gerard J. Tellis, Stefan Stremersch, and Eden Yin
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-121 . Working paper series
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6
- What is the true value of a lost customer?
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John E. Hogan, Katherine N. Lemon, and Barak Libai
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-108 . Working paper series
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7
- The effect of store brand share on retail margins : an empirical analysis
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Kusum L. Ailawadi and Bari A. Harlam
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-109 . Working paper series
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8
- Bilingual consumers and the web : moderators of language effects in website navigation
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David Luna, Laura A. Peracchio, and María D. de Juan
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-110 . Working paper series
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9
- The market evolution and sales take-off of product innovations
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Rajshree Agarwal and Barry L. Bayus
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-111 . Working paper series
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10
- Customer relationship management : strategies and company-wide implementation, July 11-12, 2002, INSEAD, Fontainebleau, France
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prepared by Mauricio Mittelman and Vincent Onyemah ; cosponsored by Markiting Science Institute and INSEAD
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-112 . Working paper series
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11
- Are customer information systems worth it? : results from B2B services
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Debra Zahay and Abbie Griffin
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-113 . Working paper series
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12
- Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis
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Natalie Mizik and Robert Jacobson
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-114 . Working paper series
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13
- Customer expectations management and optimal firm behavior for new products
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Praveen K. Kopalle and Donald R. Lehmann
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-115 . Working paper series
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14
- The brand switching fraction of promotion effects : unit sales versus elesticity decompositions
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Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-116 . Working paper series
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15
- "You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
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J. Jeffrey Inman, Venkatesh Shankar, and Rosellina Ferraro
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-117 . Working paper series
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16
- The social capital of the top marketing team, inter-firm market learning capability, and business performance : a test of a mediating model
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Kwaku Atuahene-Gima
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-118 . Working paper series
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17
- Measuring marketing productivity : linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas
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prepared by Suleyman Cem Bahadir and Kapil R. Tuli
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-119 . Working paper series
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18
- Referral infomediaries
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Yuxin Chen, Ganesh Iyer, and V. Padmanabhan
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-120 . Working paper series
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19
- From density to destiny : using spatial analysis for early predicition of new product success
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Tal Garber ... [et al.]
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-106 . Working paper series
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20
- Flexible decomposition of price promotion effects using store-level scanner data
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Harald J. van Heerde, Peter S.H. Leeflang, and Dick R. Wittink
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-107 . Working paper series
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