Author(s)
Bibliographic Information
McGraw-Hill marketing for professionals
McGraw-Hill
- Other Title
-
McGraw-Hill marketing for professionals series
Search this Book/Journal
Related Books: 1-16 of 16
-
1
- The marketing of services : a total approach to achieving competitive advantage
-
Ken Irons
McGraw-Hill c1997 McGraw-Hill marketing for professionals
: pbk.
Available at 1 libraries
-
2
- The reality of global brands : cases and strategies for the successful management of international brands
-
Graham Hankinson and Philippa Cowking
McGraw-Hill c1996 McGraw-Hill marketing for professionals
Available at 1 libraries
-
3
- Managing major accounts : shaping and exploiting your firm's intangible assets
-
Chris Steward
McGraw-Hill Book Company c1996 McGraw-Hill marketing for professionals
pbk. : alk. paper
Available at 2 libraries
-
4
- Forensic marketing : optimizing results from marketing communication : the essential guide
-
Gavin Barrett
McGraw-Hill c1995 McGraw-Hill marketing for professionals
Available at 1 libraries
-
5
- Telemarketing in action : a handbook of marketing and sales applications
-
Michael Stevens
McGraw-Hill Book Co. c1995 McGraw-Hill marketing for professionals
Available at 1 libraries
-
6
- Chaos marketing : how to win in a turbulent world
-
Torsten H. Nilson
McGraw-Hill c1995 McGraw-Hill marketing for professionals
Available at 4 libraries
-
7
- The power of industrial brands : an effective route to competitive advantage
-
Paul Hague and Peter Jackson
McGraw-Hill c1994 McGraw-Hill marketing for professionals
Available at 15 libraries
-
8
- Quality assurance in marketing : setting action standards for better results
-
Keith Sparling
McGraw-Hill c1994 McGraw-Hill marketing for professionals
Available at 10 libraries
-
9
- Integrated marketing : making marketing work in industrial and business-to-business companies
-
Richard N. Skinner
McGraw-Hill c1994 McGraw-Hill marketing for professionals
Available at 7 libraries
-
10
- Marketing audit checklists : a guide to effective marketing resource realization
-
Aubrey Wilson
McGraw-Hill c1993 2nd ed., fully rev. and extended McGraw-Hill marketing for professionals
Available at 3 libraries
-
11
- Branding in action : cases and strategies for profitable brand management
-
Graham Hankinson and Philippa Cowking
McGraw-Hill c1993 McGraw-Hill marketing for professionals
Available at 5 libraries
-
12
- Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
-
John Ozimek
McGraw-Hill c1993 McGraw-Hill marketing for professionals
Available at 5 libraries
-
13
- Strategic marketing : a European approach
-
Jean-Jacques Lambin
McGraw-Hill c1993 McGraw-Hill marketing for professionals
Available at 6 libraries
-
14
- Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
-
Ian Chaston
McGraw-Hill c1993 McGraw-Hill marketing for professionals
Available at 5 libraries
-
15
- Value-added marketing : marketing management for superior results
-
Torsten H. Nilson
McGraw-Hill Book Co. c1992 McGraw-Hill marketing for professionals
Available at 10 libraries
-
16
- Competitive retail marketing : dynamic strategies for winning and keeping customers
-
Andrew Collins
McGraw-Hill c1992 McGraw-Hill marketing for professionals
Available at 5 libraries