Author(s)
Bibliographic Information
Report
Marketing Science Institute
Marketing Science Institute
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MSI Report
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201
- Alliance management : a view from the past and a look to the future : working paper
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Robert E. Spekman ... [et al.]
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-119
Available at 4 libraries
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202
- Payoffs from participating in complementary product strategies : working paper
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Sanjit Sengupta
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-118
Available at 4 libraries
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203
- Modeling and measuring product development cycle time across industries : working paper
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Abbie Griffin
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-117
Available at 4 libraries
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204
- The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper
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Christine Moorman, Jon R. Austin
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-116
Available at 4 libraries
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205
- Market intelligence dissemination across functional boundaries : working paper
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Elliot Maltz, Ajay K. Kohli
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-115
Available at 4 libraries
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206
- Behavioral perspectives on pricing : the Hyatt Harborside Hotel, Boston, Massachusetts, April 27-28, 1995 : conference summary
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prepared by Hooman Estelami and Peter Palij
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-114
Available at 4 libraries
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207
- Prepurchase preference and postconsumption satisfaction in a service exchange : working paper
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Glenn B. Voss, A. Parasuraman
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-113
Available at 4 libraries
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208
- The effect of fast market responsiveness on supply partnerships : working paper
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Alexandra J. Campbell
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-112
Available at 4 libraries
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209
- Brand equity and the marketing mix : creating customer value : conference summary
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prepared by Sanjay Sood
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-111
Available at 4 libraries
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210
- Factors in emerging markets and their impact on first mover advantages : working paper
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Cheryl Nakata, K. Sivakumar
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-110
Available at 4 libraries
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211
- To Standardize or not to standardize : marketing mix effectiveness in Europe : technical working paper
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Hubert Gatignon and Piet Vanden Abeele
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-109
Available at 4 libraries
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212
- Retail buyer decision-making in Japan : what U.S. sellers need to know : working paper
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Frank Alpert ... [et al.]
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-108
Available at 4 libraries
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213
- The process of timely strategic marketing change : punctuations, influences, and anomalies : working paper
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John W. Mullins, Robert W. Ruekert and Orville C. Walker, Jr.
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-107
Available at 4 libraries
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214
- Quality-tier competition : impacts of the "whether" decision and the direction of price change : technical working paper
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K. Sivakumar and S. P. Raj
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-106
Available at 4 libraries
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215
- National brand and store brand price competition : who hurts whom? : technical working paper
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Raj Sethuraman
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-105
Available at 4 libraries
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216
- Technological consumer products in everyday life : ownership, meaning, and satisfaction : working paper
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David Glen Mick and Susan Fournier
Marketing Science Institute 1995 Report / Marketing Science Institute no. 95-104
Available at 4 libraries
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217
- Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper
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Steven N. Silverman and Fajiv Grover
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-103
Available at 4 libraries
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218
- Does market orientation matter for small firms? : working paper
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Alfred M. Pelham and David T. Wilson
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-102
Available at 4 libraries
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219
- Walking the tightrope : improvisation and information use in new product development : working paper
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Christine Moorman and Anne S. Miner
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-101
Available at 4 libraries
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220
- Promoting effective selling alliances : the roles of trust and organizational differences : technical working paper
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J. Brock Smith and Donald W. Barclay
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-100
Available at 4 libraries