Author(s)
Bibliographic Information
Report
Marketing Science Institute
Marketing Science Institute
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MSI Report
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261
- Market share and growth are not good predictors of the A/S ratio
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by Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-105
Available at 5 libraries
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262
- A knowledge-based approach for screening product innovations
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"Ram" Sundaresan Ram and Sudha Ram
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-107
Available at 5 libraries
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263
- New tools for understanding brand competition : integrating household and retail scanner data
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Gary J. Russell and Wagner A. Kamakura
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-101
Available at 5 libraries
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264
- Ten lessons for improving service quality
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Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-104
Available at 5 libraries
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265
- Product managers' use of scanner data : a story of organizational learning
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David K. Goldstein
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-109
Available at 5 libraries
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266
- Seeing differently : improving the ability of organizations to anticipate and respond to the constantly changing needs of customers and markets
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prepared by Marjorie Adams
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-103
Available at 5 libraries
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267
- Consumer search and decision problems in a transitional economy : Hungary, 1989-1992
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Lawrence F. Feick, Robin A. Higie and Linda L. Price
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-113
Available at 5 libraries
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268
- Global market strategies of U.S. and Japanese businesses
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George S. Yip, Johny K. Johansson
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-102
Available at 5 libraries
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269
- Relationships between providers and users of market research : the role of personal trust
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Christine Moorman, Rohit Deshpandé, Gerald Zaltman
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-111
Available at 5 libraries
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270
- Behind the state of the union : the impact of design and social processes on relationships in shared management joint venture teams
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Jane E. Salk
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-110
Available at 5 libraries
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271
- Development and validation of the corporate social style inventory : a measure of customer service skills
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Juan I. Sanchez and Scott L. Fraser
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-108
Available at 5 libraries
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272
- Organizational buying contexts and the procurement process
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Michele D. Bunn and William D. Perrault, Jr.
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-106
Available at 5 libraries
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273
- Seeing the voice of the customer : the zaltman metaphor elicitation technique
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Gerald Zaltman, Robin A. Higie
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-114
Available at 5 libraries
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274
- Economic consequences of providing quality and customer satisfaction
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Eugene W. Anderson, Claes Fornell, Donald R. Lehmann
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-112
Available at 5 libraries
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275
- Prior knowledge and the effect of message frames in advertising
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Gerald E. Smith and Lawrence H. Wortzel
Marketing Science Institute c1993 Report / Marketing Science Institute no. 93-100
Available at 5 libraries
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276
- Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report
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Scott Davis, J. Jeffrey Inman, Leigh McAlister
Marketing Science Institute 1992 Report / Marketing Science Institute no. 92-105
Available at 3 libraries
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277
- Truth in concentration in the land of 80/20 laws
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David C. Schmittlein, Lee G. Cooper, Donald G. Morrison
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-117
Available at 4 libraries
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278
- Retail power : monster or mouse?
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Paul W. Farris and Kusum L. Ailawadi
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-129
Available at 5 libraries
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279
- The long-term differentiation value of marketing communication actions
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William Boulding, Eunkyu Lee, Richard Staelin
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-133
Available at 4 libraries
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280
- Conceptualizing and testing a dynamic process model of service quality
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William Boulding ... [et al.]
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-121
Available at 4 libraries
