書誌事項
Report
Marketing Science Institute
Marketing Science Institute
- タイトル別名
-
MSI Report
この図書・雑誌をさがす
-
161
- The ownership effect in consumer responses to brand line stretches
-
Amna Kirmani, Sanjay Sood, Sheri Bridges
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-128
所蔵館3館
-
162
- Will it ever fly? modeling the takeoff of really new consumer durables
-
Peter N. Golder, Gerard J. Tellis
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-127
所蔵館3館
-
163
- Why do consumers pay more for national brands than for store brands?
-
Raj Sethuraman, Catherine Cole
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-126
所蔵館3館
-
164
- Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction
-
Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-125
所蔵館3館
-
165
- New frontiers in competitive decision making : toward a research agenda : conference on competitive desicion making June 6-8, 1997, Charleston, South Carolina
-
prepared by Alan J. Malter ; organized by Joel E. Urbany
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-124
所蔵館2館
-
166
- The effects of brand name suggestiveness on advertising recall
-
Kevin Lane Keller, Susan E. Heckler, Michael J. Houston
Marketing Science Institute 1997 Report / Marketing Science Institute no. 97-123
所蔵館3館
-
167
- Brands, brand managers, and the management of brands : where to next?
-
Pierre Berthon, James M. Hubert, Leyland F. Pitt
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-122
所蔵館2館
-
168
- Competitive responses to external market information flows : the case of the nutrition labeling and education act
-
Christine Moorman
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-121
所蔵館3館
-
169
- Point-of-purchase promotions that sell more units
-
Brian Wansink, Robert J. Kent, Stephen J. Hoch
Marketing Science Institute 1997 Report / Marketing Science Institute no. 97-120
所蔵館3館
-
170
- 1996 report summaries collection
-
Marketing Science Institute 1997 Report / Marketing Science Institute no. 96-128
所蔵館3館
-
171
- The long-term impact of promotion and advertising on consumer brand choice : working paper
-
Carl F. Mela, Sunil Gupta, Donald R. Lehmann
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-127
所蔵館5館
-
172
- Effects of nationality on global strategy in major American, European, and Japanese multinational companies : working paper
-
George S. Yip, Johny K. Johansson, Johan Roos
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-126
所蔵館4館
-
173
- Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales : working paper
-
Rohit Deshpandé, John U. Farley
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-125
所蔵館4館
-
174
- Designing recognizable logos : working paper
-
Pamela W. Henderson, Joseph A. Cote
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-124
所蔵館4館
-
175
- Designing positively evaluated logos : working paper
-
Pamela W. Henderson, Joseph A. Cote
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-123
所蔵館4館
-
176
- Deriving joint space maps of bundle compositions and market segments : an application to new product options : technical working paper
-
Wayne S. DeSarbo ... [et al.]
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-122
所蔵館4館
-
177
- Metrics to value R&D : an annotated bibliography : special report
-
John R. Hauser
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-121
所蔵館4館
-
178
- Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature : working paper
-
Demetrios Vakratsas, Tim Ambler
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-120
所蔵館4館
-
179
- Business strategic orientation, information systems strategic orientation, and strategic alignment : working paper
-
Yolande E. Chan ... [et al.]
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-119
所蔵館4館
-
180
- The strategic role of the salesperson in established buyer-seller relationships : working paper
-
Harald Biong, Fred Selnes
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-118
所蔵館4館
