書誌事項
Report
Marketing Science Institute
Marketing Science Institute
- タイトル別名
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MSI Report
この図書・雑誌をさがす
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121
- A business perspective on database marketing and consumer privacy practices
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George R. Milne, María-Eugenia Boza
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-110
所蔵館2館
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122
- Variety for sale : mass customization or mass confusion?
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Cynthia Huffman, Barbara E. Kahn
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-111
所蔵館2館
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123
- Paradoxes of technology : consumer cognizance, emotions, and coping strategies
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David Glen Mick, Susan Fournier
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-112
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124
- Using conjoint analysis to help design product platforms
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William L. Moore, Jordan J. Louviere, Rohit Verma
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-113/a
所蔵館2館
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125
- Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP
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David R. Bell, James M. Lattin
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-114
所蔵館2館
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126
- Field experiments with uni- and multi-inventory adaptive survey designs for likert-type data
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Jagdip Singh
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-115
所蔵館2館
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127
- Divide and prosper : effects of partitioned prices on consumers' price recall and demand
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Vicki G. Morwitz, Eric A. Greenleaf, and Eric J. Johnson
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-116
所蔵館2館
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128
- Trust and concern in consumers' perceptions of marketing information management practices
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George R. Milne and María-Eugenia Boza
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-117
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129
- Organizational capacities for sustained product innovation
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Deborah Dougherty
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-118
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130
- From decision support to decision automation : a 2020 vision
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Randolph E. Bucklin, Donald R. Lehmann, John D. C. Little
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-119
所蔵館1館
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131
- Management control of product development projects
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Joseph Bonner, Robert W. Ruekert, and Orville C. Walker, Jr.
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-120
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132
- Bargain hunting or star gazing? : how consumers choose mutual funds
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Ronald T. Wilcox
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-121
所蔵館2館
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133
- Where the rubber meets the road : a model of in-store consumer decision making
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J. Jeffrey Inman, Russell S. Winer
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-122
所蔵館2館
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134
- Behavioral explanations for asymmetric price competition
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Makoto Abe
Marketing Science Institute 1998 Report / Marketing Science Institute no. 98-123
所蔵館2館
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135
- The impact of marketing policy on promotional price elasticities and baseline sales
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Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-101
所蔵館3館
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136
- A model of customer satisfaction with service encounters involving failure and recovery
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Amy K. Smith, Ruth N. Bolton, Janet Wagner
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-100
所蔵館4館
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137
- Organizing for radical product innovation
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Rajesh K. Chandy, Gerard J. Tellis
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-102
所蔵館4館
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138
- Commercial adoption of advances in the analysis of scanner data
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Randolph E. Bucklin, Sunil Gupta
Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-103
所蔵館3館
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139
- Organizational improvisation in new product development
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Anne S. Miner, Christine Moorman, Paula Bassoff
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-110
所蔵館3館
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140
- Testing new direct marketing offerings : the interplay of management judgment and statistical models
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Vicki G. Morwitz, David C. Schmittlein
Marketing Science Institute c1997 Report / Marketing Science Institute no. 97-111
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