書誌事項
Report
Marketing Science Institute
Marketing Science Institute
- タイトル別名
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MSI Report
この図書・雑誌をさがす
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301
- Balancing co-marketing alliances for effectiveness
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Louis P. Bucklin and Sanjit Sengupta
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-120
所蔵館4館
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302
- Diluting beliefs about family brands : when brand extensions have a negative impact
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Deborah Roedder John, Barbara Loken
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-122
所蔵館4館
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303
- A schema unification model of brand extensions
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Sheri Bridges
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-123
所蔵館4館
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304
- Do pioneers really have long-term advantages? : a historical analysis
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Peter N. Golder and Gerard J. Tellis
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-124
所蔵館4館
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305
- The nature of organizational search in high-technology markets
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Allen M. Weiss and Jan B. Heide
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-126
所蔵館4館
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306
- A working consensus to collaborate : a field study of manufacturer-supplier dyads
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Robert E. Spekman, Deborah Salmond
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-134
所蔵館3館
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307
- Market orientation, performance, and the moderating influence of competitive environment
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Stanley F. Slater, John C. Narver
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-118
所蔵館5館
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308
- Market orientation : antecendents and consequences
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Bernard J. Jaworski, Ajay K. Kohli
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-104
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309
- The voice of the customer
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Abbie Griffin and John R. Hauser
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-106
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310
- Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis
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Rohit Deshpandé, John U. Farley, Frederick E. Webster, Jr.
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-100
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311
- Assessing progress on meeting MSI priorities
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Gerald Zaltman
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-107
所蔵館6館
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312
- The nature and determinants of customer expectations of service
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Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-113
所蔵館6館
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313
- Tears, cheers, and fears : the role of emotions in advertising : conference summary
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prepared by Carolyn Yoon
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-112
所蔵館6館
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314
- Do American businesses use global strategy?
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George S. Yip
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-101
所蔵館5館
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315
- Manufacturer and retailer relationships : replacing power with strategic marketing partnerships
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Lawrence H. Wortzel, Meera P. Venkatraman
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-129
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316
- The effects of switching costs on the termination of distribution channel relationships
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Allen M. Weiss, Erin Anderson
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-109
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317
- The changing role of marketing in the corporation
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Frederick E. Webster, Jr.
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-127
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318
- The organization of marketing activities of American manufacturers
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Donald S. Tull ... [et al.]
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-126
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319
- Brand extension and order of entry
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Mary Sullivan
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-105
所蔵館5館
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320
- Brand equity : a perspective on its meaning and measurement
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Rajendra K. Srivastava and Allan D. Shocker
Marketing Science Institute c1991 Report / Marketing Science Institute no. 91-124
所蔵館5館
