書誌事項
Report
Marketing Science Institute
Marketing Science Institute
- タイトル別名
-
MSI Report
この図書・雑誌をさがす
-
21
- A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California
-
prepared by Allison Johnson and Matthew Thomson
Marketing Science Institute 2002 Report / Marketing Science Institute no. 02-105 . Working paper series
所蔵館1館
-
22
- Assessing when increased media weight helps sales of real-world brands
-
Deborah J. Maclnnis, Ambar G. Rao, and Allen M. Weiss
Marketing Science Institute c2002 Report / Marketing Science Institute no. 02-104 . working paper series
所蔵館1館
-
23
- Decision difficulty in bundle choice : the role of complexity, uniqueness, and similarity
-
Manoj K. Agarwal and Subimal Chatterjee
Marketing Science Institute c2002 Report / Marketing Science Institute no. 02-103 . working paper series
所蔵館1館
-
24
- A product-market-based measure of brand equity
-
Kusum L. Ailawadi, Donald R. Lehmann, and Scott A. Neslin
Marketing Science Institute c2002 Report / Marketing Science Institute no. 02-102 . working paper series
所蔵館1館
-
25
- .ComQ : dimensionalizing, measuring, and predicting quality of the e-tail experince
-
Mary Wolfinbarger and Mary C. Gilly
Marketing Science Institute c2002 Report / Marketing Science Institute no. 02-100 . working paper series
所蔵館1館
-
26
- Customer relationship management : customer behavior, organizational challenges, and econometric models
-
Marketing Science Institute c2002 Report / Marketing Science Institute no. 02-101 . working paper series
所蔵館1館
-
27
- Young scholars program : January 11-14, 2001, Marriott Hotel, Park City, Utah
-
Marketing Science Institute 2001 Report / Marketing Science Institute no. 01-123 . Working paper series
所蔵館1館
-
28
- 2001 report summaries collection
-
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-124 . working paper series
所蔵館1館
-
29
- Marketing to and serving customers through the internet
-
edited by George Zinkhan ; prepared by Kishore Gopalakrishna Pillai, Melanie Provost, and Yue Pan
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-122 . working paper series
所蔵館1館
-
30
- Competitive reactions and modes of comtetitive reasonings : downplaying the unpredictable?
-
Joel E. Urbany, David B. Montgomery, and Marian Moore
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-121 . working paper series
所蔵館1館
-
31
- Do promotions benefit manufacturers, retailers, or both?
-
Shuba Srinivasan ... [et al.]
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-120 . working paper series
所蔵館1館
-
32
- Valuing customers
-
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-119 . working paper series
所蔵館1館
-
33
- The impact of business objectives and the time horizon of performance evaluation on pricing behavior
-
Sev K. Keil, David Reibstein, and Dick R. Wittink
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-118 . working paper series
所蔵館1館
-
34
- Pricing process as a capability : a case study
-
Shantanu Dutta, Mark Zbaracki, and Mark Bergen
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-117 . working paper series
所蔵館1館
-
35
- Consumer trust, value, and loyalty in relational exchanges
-
Deepak Sirdeshmukh, Jagdip Singh, and Barry Sabol
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-116 . working paper series
所蔵館1館
-
36
- Capturing evolving visit behaivior in clickstream data
-
Wendy W. Moe and Peter S. Fader
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-115 . working paper series
所蔵館1館
-
37
- Global innovation of new products and services
-
prepared by Gerald Gruber, Frank Lateur, and Mariana Revesz
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-114 . working paper series
所蔵館1館
-
38
- Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
-
Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-113 . working paper series
所蔵館1館
-
39
- Cross-functional product development teams and the innovativeness of new consumer prodcts
-
Rajesh Sethi, Daniel C. Smith, and C. Whan Park
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-112 . working paper series
所蔵館1館
-
40
- Winners and losers in the e-commerce shakeout
-
prepared by Sendil Ethiraj
Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-111 . working paper series
所蔵館1館