書誌事項
Report
Marketing Science Institute
Marketing Science Institute
- タイトル別名
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MSI Report
この図書・雑誌をさがす
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61
- Ready set, go! creativity, innovation, and new products
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prepared by Amar Cheema and Barney Pacheco
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-113 . working paper series
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62
- A linkage model of corporate new ventures
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Anurag Sharma
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-112 . working paper series
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63
- Towards a system for monitoring brand health from store scanner data
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C.B. Bhattacharya and Leonard M. Lodish
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-111 . working paper series
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64
- What makes consumers pay more for national brands than for store brands : image or quality?
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Raj Sethuraman
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-110 . working paper series
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65
- The short- and lang-run category demand effects of price promotions
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Vincent R. Nijs ... [et al.]
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-109 . working paper series
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66
- Customerization : the next revolution in mass customization
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Jerry Wind and Arvind Rangaswamy
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-108 . working paper series
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67
- Managing customer relationships
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prepared by Simon Walls and Debra L. Zahay
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-107 . working paper series
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68
- A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan
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Nicolas Papadopoulos, Louise A. Heslop, IKON Research Group
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-106 . working paper series
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69
- A model-based approach for planning and developing a family of technology-based products
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V. Krishnan, Rahul Singh, and Devanath Tirupati
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-105 . working paper series
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70
- The role of package color in consumer purchase consideration and choise
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Lawrence L. Garber Jr., Raymond R. Burke, J. Morgan Jones
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-104 . working paper series
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71
- Implementing global account management in multinational corporations
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David Arnold, Julian birkinshaw, Omar Toulan
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-103 . working paper series
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72
- The world according to e : e-commerce and e-customers : December 2-3, 1999, Hyatt Regency, Coral Gables, Florida
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prepared by Katy Haberkern, Katrina Hubbard, and Wendy Moe
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-102 . working paper series
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73
- Social alliances : company/nonprofit collaboration
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Minette E. Drumwright, Peggy H. Cunningham, Ida E. Berger
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-101 . working paper series
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74
- The incumbent's curse? : incumbency, size, and radical product innovation
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Rajesh K. Chandy, Gerard J. Tellis
Marketing Science Institute 2000 Report / Marketing Science Institute no. 00-100 . working paper series
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75
- 1999 report summaries collection
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Marketing Science Institute 1999 Report / Marketing Science Institute no. 99-129
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76
- Price-matching refund policies as signals of store price image
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Joydeep Srivastava
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-128
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77
- Performance productivity and quality of frontline employees in service organizations
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Jagdip Singh
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-127
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78
- Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City
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Stephen A. Greyser and H. Paul Root, editors
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-126
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79
- Customer profitability in supply chain
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Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-125
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80
- Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
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C. Whan Park, Sung Youl Jun, Deborah J. Maclnnis
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-124
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