Author(s)
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Report
Marketing Science Institute
Marketing Science Institute
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MSI Report
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81
- Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?
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Joseph Phelps, Glen Nowak, Elizabeth Ferrell
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-112
Available at 2 libraries
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82
- Innovative market research for breakthrough product design
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prepared by Kirk Damon Aiken
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-113
Available at 1 libraries
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83
- Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
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Flora Kokkinaki, Tim Ambler
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-114
Available at 2 libraries
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84
- Demand for and use of global account management
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David B. Montgomery, George S. Yip, Belen Villalonga
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-115
Available at 2 libraries
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85
- Towards understanding the value of a loyal customer : an information processing perspective
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Rohini Ahluwalia, H. Rao Unnava, Robert E. Burnkrant
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-116
Available at 2 libraries
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86
- Manufacturing and distribution supply chain management : alliances and competition
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Z. Kevin Weng
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-117
Available at 1 libraries
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87
- Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?
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Gerard J. Tellis, Rajesh K. Chandy, Pattana Thaivanich
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-118
Available at 2 libraries
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88
- Success in high technology markets : is marketing capability critical?
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Shantanu Dutta, Om Narasimhan, Surendra Rajiv
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-119
Available at 2 libraries
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89
- Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
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Julie A. Edell, Kevin Lane Keller
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-120
Available at 2 libraries
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90
- HEC symposium on advances in choice theory : cosponsored by the marketing science institute July 7-10, 1998 : graduate school of management. groupe HEC Jouy-en-Josas, France
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Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-121
Available at 1 libraries
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91
- The primacy of the idea itself as a predictor of new product success
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Jacob Goldenberg, Donald R.Lehmann, David Mazursky
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-110
Available at 2 libraries
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92
- Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries
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Shikhar Sarin, Vijay Mahajan
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-122
Available at 1 libraries
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93
- Does pioneering advantage exist? : a cross-national comparative study
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X. Michael Song, C. Anthony Di Benedetto, Yuzhen Lisa Zhao
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-111
Available at 2 libraries
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94
- Interfunctional rivalry and the use of market information by R&D managers : the effects of managerial actions
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Elliot Maltz, William E. Souder, Ajith Kumar
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-123
Available at 1 libraries
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95
- Hedonic and utilitarian consumer benefits of sales promotions
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Pierre Chandon, Brian Wansink, Gilles Laurent
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-109
Available at 1 libraries
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96
- Information support for new product development teams
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Ramesh Sharda ... [et al.]
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-108
Available at 2 libraries
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97
- Relationship learning with key customers
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Fred Selnes, James Sallis
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-103
Available at 2 libraries
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98
- Market knowledge management : Octorber 15-16, 1998, La Mansión del Rio, San Antonio, Texas
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prepared by Rebecca Slotegraaf
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-102
Available at 1 libraries
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99
- Dimensions and determinants retailer pricing strategy and tactics
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Venkatesh Shankar, Ruth N. Bolton
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-101
Available at 2 libraries
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100
- Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies
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Satya Menon, Dilip Soman
Marketing Science Institute c1999 Report / Marketing Science Institute no. 99-100
Available at 2 libraries