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McGraw-Hill marketing for professionals
McGraw-Hill
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McGraw-Hill marketing for professionals series
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Related Books： 1-16 of 16
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1
- The marketing of services : a total approach to achieving competitive advantage
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Ken Irons
McGraw-Hill c1997 McGraw-Hill marketing for professionals
: pbk.
Available at 1 libraries
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2
- The reality of global brands : cases and strategies for the successful management of international brands
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Graham Hankinson and Philippa Cowking
McGraw-Hill c1996 McGraw-Hill marketing for professionals
Available at 1 libraries
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3
- Managing major accounts : shaping and exploiting your firm's intangible assets
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Chris Steward
McGraw-Hill Book Company c1996 McGraw-Hill marketing for professionals
pbk. : alk. paper
Available at 2 libraries
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4
- Forensic marketing : optimizing results from marketing communication : the essential guide
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Gavin Barrett
McGraw-Hill c1995 McGraw-Hill marketing for professionals
Available at 1 libraries
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5
- Telemarketing in action : a handbook of marketing and sales applications
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Michael Stevens
McGraw-Hill Book Co. c1995 McGraw-Hill marketing for professionals
Available at 1 libraries
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6
- Chaos marketing : how to win in a turbulent world
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Torsten H. Nilson
McGraw-Hill c1995 McGraw-Hill marketing for professionals
Available at 4 libraries
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7
- The power of industrial brands : an effective route to competitive advantage
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Paul Hague and Peter Jackson
McGraw-Hill c1994 McGraw-Hill marketing for professionals
Available at 15 libraries
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8
- Quality assurance in marketing : setting action standards for better results
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Keith Sparling
McGraw-Hill c1994 McGraw-Hill marketing for professionals
Available at 10 libraries
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9
- Integrated marketing : making marketing work in industrial and business-to-business companies
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Richard N. Skinner
McGraw-Hill c1994 McGraw-Hill marketing for professionals
Available at 7 libraries
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10
- Marketing audit checklists : a guide to effective marketing resource realization
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Aubrey Wilson
McGraw-Hill c1993 2nd ed., fully rev. and extended McGraw-Hill marketing for professionals
Available at 3 libraries
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11
- Branding in action : cases and strategies for profitable brand management
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Graham Hankinson and Philippa Cowking
McGraw-Hill c1993 McGraw-Hill marketing for professionals
Available at 5 libraries
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12
- Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
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John Ozimek
McGraw-Hill c1993 McGraw-Hill marketing for professionals
Available at 5 libraries
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13
- Strategic marketing : a European approach
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Jean-Jacques Lambin
McGraw-Hill c1993 McGraw-Hill marketing for professionals
Available at 6 libraries
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14
- Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
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Ian Chaston
McGraw-Hill c1993 McGraw-Hill marketing for professionals
Available at 5 libraries
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15
- Value-added marketing : marketing management for superior results
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Torsten H. Nilson
McGraw-Hill Book Co. c1992 McGraw-Hill marketing for professionals
Available at 10 libraries
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16
- Competitive retail marketing : dynamic strategies for winning and keeping customers
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Andrew Collins
McGraw-Hill c1992 McGraw-Hill marketing for professionals
Available at 5 libraries