Author(s)
Bibliographic Information
Legends in marketing
Sage
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81
- International marketing
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volume editor, Abdolreza Eshghi ; contributors, Johny K. Johansson ... [et al.]
Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 4 : hb
Available at 24 libraries
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82
- Visioning the future
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volume editor, Balaji C. Krishnan ; contributors, O.C. Ferrell, Rajan Varadarajan, Barton A. Weitz
Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 3 : hb
Available at 24 libraries
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83
- Consumer behavior : empirical research
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volume editor, C. Whan Park ; contributors, William O. Bearden ... [et al.]
Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 2 : hb
Available at 23 libraries
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84
- Consumer behavior : conceptual foundations
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volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian
Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 1 : hb
Available at 24 libraries
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85
- Marketing theory
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volume editor, Manjit S. Yadav ; contributors, Ajay K. Kohli, Rohit Deshpandé, Bernard J. Jaworski
Sage 2018 Legends in marketing . Gerald Zaltman / series editor,
Jagdish N. Sheth ; v. 5 : hb
Available at 8 libraries
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86
- Marketing management
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volume editor, Luc Wathieu ; contributors, Deborah J. MacInnis, Daniel C. Smith, Christian Pinson
Sage 2018 Legends in marketing . Gerald Zaltman / series editor,
Jagdish N. Sheth ; v. 4 : hb
Available at 8 libraries
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87
- Consumer behavior research
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volume editor, Melanie Wallendorf ; contributors, Vince Barabba, Wesley J. Johnston, Kathryn Braun LaTour
Sage 2018 Legends in marketing . Gerald Zaltman / series editor,
Jagdish N. Sheth ; v. 3 : hb
Available at 8 libraries
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88
- Zaltman metaphor elicitation technique
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volume editor, Robin A. Coulter ; contributors, Alladi Venkatesh, Elizabeth C. Hirschman, Jerry Olson
Sage 2018 Legends in marketing . Gerald Zaltman / series editor,
Jagdish N. Sheth ; v. 2 : hb
Available at 8 libraries