Zaltman, Gerald

ID:DA00528239

同姓同名の著者を検索

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  • Readings in consumer behavior : individuals, groups, and organizations

    edited by Melanie Wallendorf, Gerald Zaltman

    Wiley c1979 Theories in marketing series

    所蔵館24館

  • Marketing scientific and technical information

    edited by William R. King and Gerald Zaltman

    Westview Press 1979 Westview special studies in information management

    所蔵館15館

  • Processes and phenomena of social change

    Gerald Zaltman ... [et al]

    R. E. Krieger 1978, c1973

    所蔵館2館

  • Review of marketing

    edited by Gerald Zaltman and Thomas V. Bonoma

    American Marketing Association 1978-

    1978 , 1987 , 1990[VOL.4]

    所蔵館11館

  • Review of marketing, 1978

    edited by Gerald Zaltman and Thomas V. Bonoma ; Cosponsored by the American Marketing Association, the Marketing Science Institute, and the Graduate School of Business, University of Pittsburgh

    University Microfilms International c1978

    所蔵館4館

  • Organizational buying behavior

    ed. Thomas V. Bonoma & Gerald Zaltman

    American Marketing Association c1978

    所蔵館21館

  • Industrial buying behavior

    by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston

    Marketing Science Institute c1977 Report / Marketing Science Institute no. 77-117

    所蔵館11館

  • Dynamic educational change : models, strategies, tactics, and management

    Gerald Zaltman, David H. Florio, Linda A. Sikorski

    Free Press c1977

    所蔵館31館

  • Strategies for planned change

    Gerald Zaltman, Robert Duncan

    Wiley c1977

    所蔵館30館

  • Cases in marketing research

    Randall L. Schultz, Gerald Zaltman, Philip C. Burger

    Dryden Press c1975

    所蔵館9館

  • Marketing, society, and conflict

    Sidney J. Levy, Gerald Zaltman

    Prentice-Hall c1975 The Prentice-Hall series in economic institutions and social systems

    : pbk

    所蔵館36館

  • Processes and phenomena of social change

    Gerald Zaltman and Mark A. Chesler ... [et al.]

    John Wiley & Sons c1973 A Wiley-Interscience publication

    所蔵館36館

  • Innovations and organizations

    [by] Gerald Zaltman, Robert Duncan [and] Jonny Holbek

    John Wiley & Sons. Inc. 1973 A Wiley-Interscience publication

    所蔵館32館

  • Creating social change

    [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman

    Holt, Rinehart, and Winston [1972] Holt, Rinehart and Winston marketing series

    所蔵館10館

  • 行動科学とマーケティング

    ザルトマン著 ; 廣瀬芳弘, 来住元朗訳

    好学社 1971.12

    所蔵館90館

  • Marketing : contributions from the behavioral sciences

    Gerald Zaltman ; under the general editorship of William F. Massy

    Harcourt, Brace & World c1965 The Harbrace series in business and economics

    所蔵館23館

  • Marketing theory

    volume editor, Manjit S. Yadav ; contributors, Ajay K. Kohli, Rohit Deshpandé, Bernard J. Jaworski

    Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 5

    : hb

    所蔵館8館

  • Marketing management

    volume editor, Luc Wathieu ; contributors, Deborah J. MacInnis, Daniel C. Smith, Christian Pinson

    Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 4

    : hb

    所蔵館8館

  • Consumer behavior research

    volume editor, Melanie Wallendorf ; contributors, Vince Barabba, Wesley J. Johnston, Kathryn Braun LaTour

    Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 3

    : hb

    所蔵館8館

  • Zaltman metaphor elicitation technique

    volume editor, Robin A. Coulter ; contributors, Alladi Venkatesh, Elizabeth C. Hirschman, Jerry Olson

    Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 2

    : hb

    所蔵館8館

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