著者
書誌事項
Working paper
Marketing Science Institute
この図書・雑誌をさがす
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1
- Conceptualizing, measuring, and managing customer-based brand equity
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Kevin Lane Keller
Marketing Science Institute c1991 Working paper , Report / Marketing Science Institute no. 91-123
所蔵館8館
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2
- Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals
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by John A. Quelch
Marketing Science Institute [1978] Working paper , Report / Marketing Science Institute no. 78-109
所蔵館9館
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3
- Decision models and descriptive models in marketing
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by A.S.C. Ehrenberg and G.J. Goodhardt
Marketing Science Inst. 1976 Working paper
所蔵館12館
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4
- Comparison advertising : an historical retrospective
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by Stanley M. Ulanoff
Marketing Science Institute 1975 Working paper , Preliminary research report
所蔵館3館
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5
- The impact of company characteristics on business level profitability
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Paul Nowill
Marketing Science Institute 1974 Working paper
所蔵館1館
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6
- The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets
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by Ronald C. Curhan
Marketing Science Institute 1974 Working paper , Preliminary research report
所蔵館2館
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7
- Effects of television advertising on consumer socialization
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by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant
Marketing Science Institute [1974?] Working paper , Preliminary research report
所蔵館1館
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8
- Economic theory and the idea of marketing productivity
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by Robert L. Steiner
Marketing Science Institute 1974 Working paper , Preliminary research report
所蔵館1館
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9
- Consumer problems and consumerism : analysis of calls to a consumer hot line
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Steven L. Diamond, Scott Ward, Ronald Faber
Marketing Science Institute 1974 Working paper , Preliminary research report
所蔵館1館
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10
- Advertising's affective qualities and consumer response
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by Alvin J. Silk and Terry Vavra
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-100 , Working paper , Preliminary research report
所蔵館1館
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11
- A decision sequence analysis of developments in marketing communication
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by Michael L. Ray
Marketing Science Institute 1974 Working paper , Preliminary research report
所蔵館3館
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12
- Decision analysis in the organization
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by Rex Brown
Marketing Science Institute 1974 Working paper , Preliminary research report
所蔵館3館
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13
- Unobtrusive marketing research techniques
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by Michael L. Ray
Marketing Science Institute 1973 Working paper , Preliminary research report
所蔵館1館
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14
- The future of catalog showrooms : growth and its challenges to management
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by Bert C. McCammon, Jr
Marketing Science Institute 1973 Working paper , Preliminary research report
所蔵館1館
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15
- Public policy and the marketing practitioner : toward bridging the gap
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by Stephen A. Greyser
Marketing Science Institute 1973 Working paper , Preliminary research report
所蔵館1館
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16
- Marketing communication and the hierarchy-of-effects
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by Michael L. Ray
Marketing Science Institute 1973 Working paper , Preliminary research report
所蔵館1館
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17
- Consumer research and corrective advertising : a new approach
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by William L. Wilkie
Marketing Science Institute 1973 Working paper , Preliminary research report
所蔵館1館
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18
- Measuring the "qualitative value" of medical journals as advertising vehicles
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by Alvin J. Silk and Michael L. Ray
Marketing Science Institute 1973 Working paper , Preliminary research report
所蔵館3館
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19
- The impact of price forecasting on strategic planning : the case of petrochemicals
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by Robert B. Stobaugh and Phillip L. Townsend
Marketing Science Institute 1973 Report / Marketing Science Institute no.P-71 , Working paper , Preliminary research report
所蔵館2館
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20
- Marketing research inputs to public policy : the case of FTC
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by William L. Wilkie and David M. Gardner
Marketing Science Institute 1973 Working paper
所蔵館4館