著者
書誌事項
Working paper
Marketing Science Institute
この図書・雑誌をさがす
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21
- The impact of price forecasting on strategic planning : the case of petrochemicals
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by Robert B. Stobaugh and Phillip L. Townsend
Marketing Science Institution 1973 Working paper
所蔵館5館
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22
- The relationship of shelf space to unit sales : a review
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by Ronald C. Curhan
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館1館
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23
- Student attitudes toward business and marketing institutions and practices
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by Scott Ward and Greg Reale
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館1館
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24
- Marketing and marketing education : partners or parasites?
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by Robert D. Buzzell
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館1館
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25
- Marketing and economic performance : meaning and measurement
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by Robert D. Buzzell
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館1館
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26
- Advertising's standards and content : executives' perspective
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by Stephen A. Greyser and Bonnie B. Reece
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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27
- Children's perceptions, explanations and judgments of television advertising : a further exploration
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by Scott Ward, Greg Reale, David Levinson
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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28
- The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law
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[by] Gary G. Gerlach
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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29
- Store-to-store and department-to-department image comparisons
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by Eleanor G. May
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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30
- Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices
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by Thomas P. Hustad and Edgar A. Pessemier
Marketing Science Institute 1972 Working paper , Preliminary research report
所蔵館3館
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31
- Selection and clustering of image dimensions
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by Eleanor G. May
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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32
- On-line computer applications in marketing and marketing research
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by David B. Montgomery
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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33
- Negro shopping patterns in mass-merchandising stores
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by William G. Capitman
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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34
- Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961
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by William G. Capitman and Scott Ward
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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35
- Image evaluation of a department store : techniques for conducting the study
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by Eleanor G. May
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館2館
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36
- Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations
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by Harry L. Davis and Alvin J. Silk
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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37
- A review of current developments in the use of "attitude and activity" measures in consumer market research
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by Thomas P. Hustad, Edgar A. Pessemier
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館1館
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38
- The consumer generation gap : report
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by William G. Capitman
Marketing Science Institute 1971 Working paper , Preliminary research report
no. 2
所蔵館2館
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39
- Formulating public policy on consumer issues : some preliminary findings
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by Robert Moran
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館4館
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40
- A multivariate regression analysis of the responses of competing brands to advertising
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by Frank M. Bass and Neil E. Beckwith
Marketing Science Institute 1971 Working paper , Preliminary research report
所蔵館3館