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Routledge interpretive marketing research series
Routledge
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Interpretive marketing research series
Routledge interpretive marketing research
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Related Books： 1-20 of 36
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1
- Macro-social marketing insights : systems thinking for wicked problems
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edited by Ann-Marie Kennedy
Routledge 2020 Routledge interpretive marketing research series
: hbk
Available at 2 libraries
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2
- Food and experiential marketing : pleasure, wellbeing, and consumption
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edited by Wided Batat
Routledge 2019 Routledge interpretive marketing research series
: hbk
Available at 4 libraries
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3
- Consumption, psychology and practice theories : a hermeneutic perspective
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Tony Wilson
Routledge 2019 Routledge interpretive marketing research series
: hbk
Available at 2 libraries
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4
- Celebrity fans and their consumer behaviour : autoethnographic insights into the life of a fan
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Markus Wohlfeil
Routledge 2018 Routledge interpretive marketing research series 25
: hbk
Available at 2 libraries
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5
- Sensory marketing : theoretical and empirical grounds
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Bertil Hultén
Routledge 2018 Routledge interpretive marketing research series 21
: pbk
Available at 3 libraries
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6
- Co-creation, innovation and new service development : the case of the videogames industry
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Jedrzej Czarnota
Routledge 2018 Routledge interpretive marketing research series 24
: hbk
Available at 7 libraries
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7
- Digitalizing consumption : how devices shape consumer culture
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edited by Franck Cochoy ... [et al.]
Routledge 2017 Routledge interpretive marketing research series
: hbk
Available at 7 libraries
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8
- Interpretation in social life, social science, and marketing
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John O'Shaughnessy
Routledge 2016 Routledge interpretive marketing research series 9
: pbk
Available at 1 libraries
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9
- Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
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Graham H. Roberts
Routledge 2016 Routledge interpretive marketing research series 9
: hbk
Available at 1 libraries
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10
- Sensory marketing : theoretical and empirical grounds
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Bertil Hultén
Routledge 2015 Routledge interpretive marketing research series 21
: hbk
Available at 1 libraries
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11
- Brands : interdisciplinary perspectives
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edited by Jonathan E. Schroeder
Routledge 2015 Routledge interpretive marketing research series 19
: hbk
Available at 4 libraries
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12
- Analyzing music in advertising : television commercials and consumer choice
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Nicolai Jørgensgaard Graakjær
Routledge 2015 Routledge interpretive marketing research series 20
: hbk
Available at 3 libraries
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13
- Motherhoods, markets and consumption : the making of mothers in contemporary western cultures
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edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens and Lorna Stevens
Routledge 2014 Routledge interpretive marketing research series 18
: hbk , : pbk
Available at 9 libraries
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14
- Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena
Routledge 2013 Routledge interpretive marketing research series
: hbk
Available at 6 libraries
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15
- Consumption and spirituality
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edited by Diego Rinallo, Linda Scott, and Pauline MacIaran
Routledge 2013 Routledge interpretive marketing research series 16
Available at 5 libraries
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16
- Generation Y in consumer and labour markets
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Anders Parment
Routledge 2012 [i.e. 2011] Routledge interpretive marketing research series 15
: hbk
Available at 7 libraries
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17
- Explorations in consumer culture theory
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edited by John F. Sherry, Jr., and Eileen Fischer
Routledge 2011 Routledge interpretive marketing research series 8
: pbk
Available at 2 libraries
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18
- Beyond the consumption bubble
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edited by Karin M. Ekström and Kay Glans
Routledge 2011 Routledge interpretive marketing research series 13
Available at 4 libraries
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19
- Music, movies, meanings, and markets : cinemajazzamatazz
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Morris B. Holbrook
Routledge 2011 Routledge interpretive marketing research series 14
: hbk
Available at 4 libraries
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20
- Managing service firms : the power of managerial marketing
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Per Skålén
Routledge 2010 Routledge interpretive marketing research series 11
: hbk
Available at 4 libraries
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