Kumar, V.

ID:DA16120883

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  • Intelligent marketing : employing new-age technologies

    V. Kumar

    SAGE 2021

    : pb

    Available at 1 libraries

  • Marketing accountability for marketing and non-marketing outcomes

    edited by V. Kumar and David W. Stewart

    Emerald Publishing 2021 Review of marketing research v. 18

    : print

    Available at 4 libraries

  • Marketing research

    V. Kumar ... [et al.]

    Wiley c2019 13th ed

    : pbk

    Available at 1 libraries

  • Customer relationship management : concept, strategy, and tools

    V. Kumar, Werner Reinartz

    Springer c2018 3rd ed Springer texts in business and economics

    Available at 6 libraries

  • Assessing and formulating strategy

    volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh Shankar

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 3 . Strategic marketing

    : hb

    Available at 5 libraries

  • Global marketing research

    V. Kumar

    SAGE 2015

    Available at 4 libraries

  • Marketing research : a global outlook

    V. Kumar

    Sage 2015 Sage texts

    Available at 1 libraries

  • Handbook of research on customer equity in marketing

    edited by V. Kumar, Denish Shah

    Edward Elgar c2015

    Available at 8 libraries

  • Profitable customer engagement : concepts, metrics, and strategies

    V. Kumar

    SAGE Response 2013

    Available at 3 libraries

  • Customer relationship management

    volume editor, Denish Shah ; contributors, Lerzan Aksoy, Morten Holm, Timothy Keiningham

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 10

    : HB

    Available at 12 libraries

  • Business-to-business

    volume editor, Rajdeep Grewal ; contributors, Mahima Hada, Jean L. Johnson, William T. Ross, Jr

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 9

    : HB

    Available at 12 libraries

  • Marketing strategy : customer

    volume editor, Rajkumar Venkatesan ; contributors, Satish Jayachandran, Anita Luo, Joseph Pancras

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 8

    Available at 12 libraries

  • Marketing strategy : firm

    volume editor, Raji Srinivasan ; contributors, Shankar Ganesan, Alexander Krasnikov, Girish Ramani

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 7

    : HB

    Available at 12 libraries

  • Marketing research : new methodology

    volume editor, J. Andrew Petersen ; contributors, Morris George, Charlotte H. Mason, Peter C. Verhoef

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 6

    : HB

    Available at 12 libraries

  • Marketing research : applications

    volume editor, Robert P. Leone ; contributors, Timothy Bohling, Werner Reinartz, S. Sriram

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 5

    : HB

    Available at 12 libraries

  • Forecasting in marketing

    volume editor, Kay Peters ; contributors, Roderick J. Brodie, Timothy B. Heath, Kalyan Raman

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 4

    : HB

    Available at 12 libraries

  • International marketing

    volume editor, Daniel C. Bello ; contributors, Esra Gençtürk, David A. Griffith, Kelly Hewett

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 3

    : HB

    Available at 12 libraries

  • Retailing : store and customer level

    volume editor, Michael Levy ; contributors, Dhruv Grewal, Kiran Karande, Anne L. Roggeveen

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 2

    : HB

    Available at 12 libraries

  • Retailing : market and firm level

    volume editor, Praveen Kopalle ; contributors, Rajiv P. Dant ... [et al.]

    Sage 2012 Legends in marketing . V. Kumar / series editor, Jagdish N. Sheth ; v. 1

    : HB

    Available at 12 libraries

  • Customer relationship management : concept, strategy, and tools

    V. Kumar, Werner Reinartz

    Springer c2012 2nd ed Springer texts in business and economics

    : softcover

    Available at 16 libraries

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