Author(s)
Bibliographic Information
Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill
- Other Title
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The Irwin/McGraw-Hill series in marketing
The McGraw-Hill/Irwin series in marketing
Series in marketing McGraw-Hill/Irwin
Search this Book/Journal
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1
- Marketing research : within a changing information environment
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Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau
McGraw-Hill/Irwin c2006 3rd ed Irwin/McGraw-Hill series in marketing
Available at 2 libraries
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2
- Fundamentals of selling : customers for life through service
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Charles M. Futrell
McGraw-Hill/Irwin 2006 9th ed Irwin/McGraw-Hill series in marketing
alk.paper , CD-ROM
Available at 2 libraries
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3
- Contemporary advertising
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William F. Arens
McGraw-Hill/Irwin c2006 10th ed Irwin/McGraw-Hill series in marketing
Available at 3 libraries
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4
- Strategic marketing
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David W. Cravens, Nigel F. Piercy
McGraw-Hill 2006 8th ed., international ed Irwin/McGraw-Hill series in marketing , McGraw-Hill international editions , McGraw-Hill higher education
Available at 2 libraries
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5
- Marketing
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Roger A. Kerin ... [et al.]
McGraw-Hill/Irwin c2006 8th ed Irwin/McGraw-Hill series in marketing
: text
Available at 5 libraries
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6
- Strategic marketing
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David W. Cravens, Nigel F. Piercy
McGraw-Hill/Irwin c2006 8th ed Irwin/McGraw-Hill series in marketing
Available at 7 libraries
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7
- Essentials of marketing : a global-managerial approach
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William D. Perreault, Jr., E. Jerome McCarthy
McGraw-Hill/Irwin c2006 10th ed Irwin/McGraw-Hill series in marketing
Available at 6 libraries
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8
- Contemporary advertising
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William F. Arens
McGraw-Hill/Irwin c2006 10th ed Irwin/McGraw-Hill series in marketing , McGraw-Hill international editions
: pbk
Available at 2 libraries
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9
- Marketing strategy : a decision-focused approach
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Orville C. Walker, Jr. ... [et al.]
McGraw-Hill Irvin c2006 5th ed Irwin/McGraw-Hill series in marketing
Available at 9 libraries
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10
- Marketing research
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Donald R. Cooper, Pamela S. Schindler
McGraw-Hill/Irwin c2006 Irwin/McGraw-Hill series in marketing
: DVD-ROM
Available at 7 libraries
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11
- Business marketing : connecting strategy, relationships, and learning
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F. Robert Dwyer, John F. Tanner, Jr
McGraw-Hill/Irwin c2006 3rd ed., international ed Irwin/McGraw-Hill series in marketing , McGraw-Hill international editions , McGraw-Hill higher education
Available at 3 libraries
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12
- Global marketing : foreign entry, local marketing, & global management
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Johny K. Johansson
McGraw-Hill/Irwin c2006 4th ed Irwin/McGraw-Hill series in marketing
: [hbk]
Available at 17 libraries
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13
- Business marketing : connecting strategy, relationships, and learning
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F. Robert Dwyer, John F. Tanner, Jr
McGraw-Hill/Irwin c2006 3rd ed Irwin/McGraw-Hill series in marketing
Available at 9 libraries
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14
- New products management
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Merle Crawford, Anthony Di Benedetto
McGraw-Hill/Irwin c2006 8th ed Irwin/McGraw-Hill series in marketing
Available at 11 libraries
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15
- Marketing management : a strategic decision-making approach
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John W. Mullins ... [et al.]
McGraw-Hill/Irwin c2005 5th ed., international ed Irwin/McGraw-Hill series in marketing , McGraw-Hill international editions
Available at 1 libraries
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16
- Product management
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Donald R. Lehmann, Russell S. Winer
McGraw-Hill 2005 4th ed., international ed Irwin/McGraw-Hill series in marketing
Available at 8 libraries
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17
- Product management
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Donald R. Lehmann, Russell S. Winer
McGraw-Hill/Irwin c2005 4th ed Irwin/McGraw-Hill series in marketing
Available at 5 libraries
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18
- Principles of advertising & IMC
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Tom Duncan
McGraw-Hill/Irwin c2005 2nd ed Irwin/McGraw-Hill series in marketing
international , [CD-ROM]
Available at 9 libraries
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19
- Basic marketing : a global-managerial approach
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William D. Perreault, Jr., E. Jerome McCarthy
McGraw-Hill/Irwin c2005 15th ed., international ed Irwin/McGraw-Hill series in marketing
Available at 6 libraries
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20
- Consumer behavior and marketing strategy
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J. Paul Peter, Jerry C. Olson
McGraw-Hill c2005 7th ed Irwin/McGraw-Hill series in marketing
Available at 18 libraries