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AMA educators' proceedings
American Marketing Association
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AMA educators proceedings
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Related Books： 1-20 of 22
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1
- Unlocking our potential
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editors, Samantha Cross, Alok Saboo
American Marketing Association c2024 [CD-ROM] AMA educators' proceedings [2024] ; v. 35 . AMA winter academic conference ; 2024
2024, v. 35 Computer File (Optical Disc)
Available at 1 libraries
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2
- A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem
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Co-Chairs, Julian Saint Clair, Alok Kumar, Lucy (Yan) Liu
American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA summer academic conference ; 2023
2023, v. 34 Computer File (Optical Disc)
Available at 1 libraries
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3
- Reconnecting and reconceiving the marketplace
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editors, Nita Umashankar, Monika Lisjak
American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA winter academic conference ; 2023
2023, v. 34 Computer File (Optical Disc)
Available at 1 libraries
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4
- Light in the darkness : marketing's role in driving positive change
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editors, Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino
American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA summer academic conference ; 2022
2022, v. 33 Computer File (Optical Disc)
Available at 1 libraries
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5
- Reconnecting and reconceiving the marketplace
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editors, Ashlee Humpreys, Grant Packard, Katrijn Gielens
American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA winter academic conference ; 2022
2022, v. 33 Computer File (Optical Disc)
Available at 1 libraries
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6
- Reimagining marketing
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American Marketing Association c2021 [CD-ROM版] AMA educators' proceedings [2021] ; v. 32 . AMA Summer Academic Conference ; 2021
2021. v. 32 Computer File (Optical Disc)
Available at 1 libraries
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7
- The human side of marketing in an age of digital transformation
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editors, Alan Malter, Stacey Menzel Baker, Subin Im
American Marketing Association c2021 [CD-ROM版] AMA educators' proceedings [2021] ; v. 32 . AMA winter academic conference ; 2021
2021, v. 32 Computer File (Optical Disc)
Available at 1 libraries
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8
- Consumers and firms in a global world
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editors, Bryan Lukas & O.C. Ferrell
American Marketing Association c2020 [CD-ROM版] AMA educators' proceedings [2020] ; v. 31 . Winter academic conference ; 2020
2020, v. 31 Computer File (Optical Disc)
Available at 1 libraries
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9
- Bridging gaps: marketing in an age of disruption
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editors, Simon Blanchard, Amber Epp, Girish Mallapragada
American Marketing Association c2020 [CD-ROM版] AMA educators' proceedings [2020] ; v. 31 . AMA Summer Academic Conference ; 2020
2020. v. 31 Computer File (Optical Disc)
Available at 1 libraries
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10
- Marketing on Fire : Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading
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Keisha Cutringht, James Alvarez Mourey, Renana Peres
American Marketing Association 2019 [CD-ROM版] AMA educators' proceedings 2019. v. 30 . AMA Summer Academic Conference ; 2019
2019. v. 30 Computer File (Optical Disc)
Available at 1 libraries
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11
- Understanding complexity, transforming the marketplace
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Son K. Lam, Markus Giesler, Xueming Luo
American Marketing Association 2019 [CD-ROM版] AMA educators' proceedings [2019,
] v. 30 . Winter marketing academic conference ; 2019 2019, v. 30 Computer File (Optical Disc)
Available at 1 libraries
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12
- Integrating paradigms in a world where marketing is everywhere
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Jacob Goldenberg, Andrew Stephen, Juliano Laran
American Marketing Association 2018 [CD-ROM版] AMA educators' proceedings [2018,
] v. 29 . Winter marketing academic conference ; 2018 2018, v. 29 Computer File (Optical Disc)
Available at 1 libraries
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13
- Better marketing for a better world
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Rajesh Chandy, Christine Moorman, Jeffrey Inman
American Marketing Association 2017 [CD-ROM版] AMA educators' proceedings [2017,
] v. 28 . Winter marketing academic conference ; 2017 Computer File (Optical Disc)
Available at 1 libraries
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14
- Regaining relevance: doing research that reshapes the practice of marketing
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editors, Bernard Jaworski, Neil Morgan
American Marketing Association 2016 [CD-ROM版] AMA educators' proceedings [2016,
] v. 27 . Summer AMA conference 2016 [2016,] v. 27 Computer File
Available at 1 libraries
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15
- What happens in marketing, stays digital : rethinking marketing in the era of unlimited data
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Thorsten Henning-Thurar & Charles F. Hofacker
American Marketing Association 2016 [CD-ROM版] AMA educators' proceedings [2016,
] v. 27 . Winter marketing academic conference ; 2016 Computer File (Optical Disc)
Available at 1 libraries
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16
- Leveraging new technologies to create value
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editors, Rebecca Hamilton, Alberto Sa Vinhas
American Marketing Association c2015 [CD-ROM版] AMA educators' proceedings [2014,
] v. 25 . AMA summer educators' conference 2014, v. 25 Computer File
Available at 1 libraries
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17
- Marketing in a global, digital and connected world
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editors, Tom Brown, Vanitha Swaminathan
American Marketing Association c2015 [CD-ROM版] AMA educators' proceedings [2015,
] v. 26 . 2015 winter marketing educators' conference 2015, v. 26 Computer File
Available at 1 libraries
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18
- Engaging customers
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editors, Gary Hunter, Tom Steenburgh
American Marketing Association c2014 [CD-ROM版] AMA educators' proceedings [2014,
] v. 25 . 2014 winter marketing educators' conference 2014, v. 25 Computer File
Available at 1 libraries
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19
- Innovating and collaborating in a global marketplace
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American Marketing Association c2013 [CD-ROM版] AMA educators' proceedings 2013,
v. 24 . AMA summer educators' conference 2013, v. 24 Computer File
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20
- Challenging the bounds of marketing thought
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editors, Jim Burroughs, Aric Rindfleisch
American Marketing Association c2013 [CD-ROM版] AMA educators' proceedings 2013,
v. 24 . AMA winter marketing educators' conference 2013, v. 24 Computer File
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