Author(s)
Bibliographic Information
AMA educators' proceedings
American Marketing Association
[CD-ROM]
Computer File（Optical Disc）
- Other Title
-
AMA educators proceedings
Search this Book/Journal
Related Books： 1-20 of 22
- 1
- 2
- 1 / 2
-
1
- Unlocking our potential
-
editors, Samantha Cross, Alok Saboo
American Marketing Association c2024 [CD-ROM] AMA educators' proceedings [2024] ; v. 35 . AMA winter academic conference ; 2024
2024, v. 35 Computer File (Optical Disc)
Available at 1 libraries
-
2
- A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem
-
Co-Chairs, Julian Saint Clair, Alok Kumar, Lucy (Yan) Liu
American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA summer academic conference ; 2023
2023, v. 34 Computer File (Optical Disc)
Available at 1 libraries
-
3
- Reconnecting and reconceiving the marketplace
-
editors, Nita Umashankar, Monika Lisjak
American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA winter academic conference ; 2023
2023, v. 34 Computer File (Optical Disc)
Available at 1 libraries
-
4
- Light in the darkness : marketing's role in driving positive change
-
editors, Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino
American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA summer academic conference ; 2022
2022, v. 33 Computer File (Optical Disc)
Available at 1 libraries
-
5
- Reconnecting and reconceiving the marketplace
-
editors, Ashlee Humpreys, Grant Packard, Katrijn Gielens
American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA winter academic conference ; 2022
2022, v. 33 Computer File (Optical Disc)
Available at 1 libraries
-
6
- Reimagining marketing
-
American Marketing Association c2021 [CD-ROM版] AMA educators' proceedings [2021] ; v. 32 . AMA Summer Academic Conference ; 2021
2021. v. 32 Computer File (Optical Disc)
Available at 1 libraries
-
7
- The human side of marketing in an age of digital transformation
-
editors, Alan Malter, Stacey Menzel Baker, Subin Im
American Marketing Association c2021 [CD-ROM版] AMA educators' proceedings [2021] ; v. 32 . AMA winter academic conference ; 2021
2021, v. 32 Computer File (Optical Disc)
Available at 1 libraries
-
8
- Consumers and firms in a global world
-
editors, Bryan Lukas & O.C. Ferrell
American Marketing Association c2020 [CD-ROM版] AMA educators' proceedings [2020] ; v. 31 . Winter academic conference ; 2020
2020, v. 31 Computer File (Optical Disc)
Available at 1 libraries
-
9
- Bridging gaps: marketing in an age of disruption
-
editors, Simon Blanchard, Amber Epp, Girish Mallapragada
American Marketing Association c2020 [CD-ROM版] AMA educators' proceedings [2020] ; v. 31 . AMA Summer Academic Conference ; 2020
2020. v. 31 Computer File (Optical Disc)
Available at 1 libraries
-
10
- Marketing on Fire : Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading
-
Keisha Cutringht, James Alvarez Mourey, Renana Peres
American Marketing Association 2019 [CD-ROM版] AMA educators' proceedings 2019. v. 30 . AMA Summer Academic Conference ; 2019
2019. v. 30 Computer File (Optical Disc)
Available at 1 libraries
-
11
- Understanding complexity, transforming the marketplace
-
Son K. Lam, Markus Giesler, Xueming Luo
American Marketing Association 2019 [CD-ROM版] AMA educators' proceedings [2019,
] v. 30 . Winter marketing academic conference ; 2019 2019, v. 30 Computer File (Optical Disc)
Available at 1 libraries
-
12
- Integrating paradigms in a world where marketing is everywhere
-
Jacob Goldenberg, Andrew Stephen, Juliano Laran
American Marketing Association 2018 [CD-ROM版] AMA educators' proceedings [2018,
] v. 29 . Winter marketing academic conference ; 2018 2018, v. 29 Computer File (Optical Disc)
Available at 1 libraries
-
13
- Better marketing for a better world
-
Rajesh Chandy, Christine Moorman, Jeffrey Inman
American Marketing Association 2017 [CD-ROM版] AMA educators' proceedings [2017,
] v. 28 . Winter marketing academic conference ; 2017 Computer File (Optical Disc)
Available at 1 libraries
-
14
- Regaining relevance: doing research that reshapes the practice of marketing
-
editors, Bernard Jaworski, Neil Morgan
American Marketing Association 2016 [CD-ROM版] AMA educators' proceedings [2016,
] v. 27 . Summer AMA conference 2016 [2016,] v. 27 Computer File
Available at 1 libraries
-
15
- What happens in marketing, stays digital : rethinking marketing in the era of unlimited data
-
Thorsten Henning-Thurar & Charles F. Hofacker
American Marketing Association 2016 [CD-ROM版] AMA educators' proceedings [2016,
] v. 27 . Winter marketing academic conference ; 2016 Computer File (Optical Disc)
Available at 1 libraries
-
16
- Leveraging new technologies to create value
-
editors, Rebecca Hamilton, Alberto Sa Vinhas
American Marketing Association c2015 [CD-ROM版] AMA educators' proceedings [2014,
] v. 25 . AMA summer educators' conference 2014, v. 25 Computer File
Available at 1 libraries
-
17
- Marketing in a global, digital and connected world
-
editors, Tom Brown, Vanitha Swaminathan
American Marketing Association c2015 [CD-ROM版] AMA educators' proceedings [2015,
] v. 26 . 2015 winter marketing educators' conference 2015, v. 26 Computer File
Available at 1 libraries
-
18
- Engaging customers
-
editors, Gary Hunter, Tom Steenburgh
American Marketing Association c2014 [CD-ROM版] AMA educators' proceedings [2014,
] v. 25 . 2014 winter marketing educators' conference 2014, v. 25 Computer File
Available at 1 libraries
-
19
- Innovating and collaborating in a global marketplace
-
American Marketing Association c2013 [CD-ROM版] AMA educators' proceedings 2013,
v. 24 . AMA summer educators' conference 2013, v. 24 Computer File
-
20
- Challenging the bounds of marketing thought
-
editors, Jim Burroughs, Aric Rindfleisch
American Marketing Association c2013 [CD-ROM版] AMA educators' proceedings 2013,
v. 24 . AMA winter marketing educators' conference 2013, v. 24 Computer File
- 1
- 2
- 1 / 2