書誌事項

AMA educators' proceedings

American Marketing Association

[CD-ROM]

機械可読データファイル(光ディスク)

タイトル別名

AMA educators proceedings

この図書・雑誌をさがす

関連文献: 22件中  1-20を表示

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  • Unlocking our potential

    editors, Samantha Cross, Alok Saboo

    American Marketing Association c2024 [CD-ROM] AMA educators' proceedings [2024] ; v. 35 . AMA winter academic conference ; 2024

    2024, v. 35 機械可読データファイル (光ディスク)

    所蔵館1館

  • A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem

    Co-Chairs, Julian Saint Clair, Alok Kumar, Lucy (Yan) Liu

    American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA summer academic conference ; 2023

    2023, v. 34 機械可読データファイル (光ディスク)

    所蔵館1館

  • Reconnecting and reconceiving the marketplace

    editors, Nita Umashankar, Monika Lisjak

    American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA winter academic conference ; 2023

    2023, v. 34 機械可読データファイル (光ディスク)

    所蔵館1館

  • Light in the darkness : marketing's role in driving positive change

    editors, Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino

    American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA summer academic conference ; 2022

    2022, v. 33 機械可読データファイル (光ディスク)

    所蔵館1館

  • Reconnecting and reconceiving the marketplace

    editors, Ashlee Humpreys, Grant Packard, Katrijn Gielens

    American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA winter academic conference ; 2022

    2022, v. 33 機械可読データファイル (光ディスク)

    所蔵館1館

  • Reimagining marketing

    American Marketing Association c2021 [CD-ROM版] AMA educators' proceedings [2021] ; v. 32 . AMA Summer Academic Conference ; 2021

    2021. v. 32 機械可読データファイル (光ディスク)

    所蔵館1館

  • The human side of marketing in an age of digital transformation

    editors, Alan Malter, Stacey Menzel Baker, Subin Im

    American Marketing Association c2021 [CD-ROM版] AMA educators' proceedings [2021] ; v. 32 . AMA winter academic conference ; 2021

    2021, v. 32 機械可読データファイル (光ディスク)

    所蔵館1館

  • Consumers and firms in a global world

    editors, Bryan Lukas & O.C. Ferrell

    American Marketing Association c2020 [CD-ROM版] AMA educators' proceedings [2020] ; v. 31 . Winter academic conference ; 2020

    2020, v. 31 機械可読データファイル (光ディスク)

    所蔵館1館

  • Bridging gaps: marketing in an age of disruption

    editors, Simon Blanchard, Amber Epp, Girish Mallapragada

    American Marketing Association c2020 [CD-ROM版] AMA educators' proceedings [2020] ; v. 31 . AMA Summer Academic Conference ; 2020

    2020. v. 31 機械可読データファイル (光ディスク)

    所蔵館1館

  • Marketing on Fire : Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading

    Keisha Cutringht, James Alvarez Mourey, Renana Peres

    American Marketing Association 2019 [CD-ROM版] AMA educators' proceedings 2019. v. 30 . AMA Summer Academic Conference ; 2019

    2019. v. 30 機械可読データファイル (光ディスク)

    所蔵館1館

  • Understanding complexity, transforming the marketplace

    Son K. Lam, Markus Giesler, Xueming Luo

    American Marketing Association 2019 [CD-ROM版] AMA educators' proceedings [2019,] v. 30 . Winter marketing academic conference ; 2019

    2019, v. 30 機械可読データファイル (光ディスク)

    所蔵館1館

  • Integrating paradigms in a world where marketing is everywhere

    Jacob Goldenberg, Andrew Stephen, Juliano Laran

    American Marketing Association 2018 [CD-ROM版] AMA educators' proceedings [2018,] v. 29 . Winter marketing academic conference ; 2018

    2018, v. 29 機械可読データファイル (光ディスク)

    所蔵館1館

  • Better marketing for a better world

    Rajesh Chandy, Christine Moorman, Jeffrey Inman

    American Marketing Association 2017 [CD-ROM版] AMA educators' proceedings [2017,] v. 28 . Winter marketing academic conference ; 2017

    機械可読データファイル (光ディスク)

    所蔵館1館

  • Regaining relevance: doing research that reshapes the practice of marketing

    editors, Bernard Jaworski, Neil Morgan

    American Marketing Association 2016 [CD-ROM版] AMA educators' proceedings [2016,] v. 27 . Summer AMA conference 2016

    [2016,] v. 27 機械可読データファイル

    所蔵館1館

  • What happens in marketing, stays digital : rethinking marketing in the era of unlimited data

    Thorsten Henning-Thurar & Charles F. Hofacker

    American Marketing Association 2016 [CD-ROM版] AMA educators' proceedings [2016,] v. 27 . Winter marketing academic conference ; 2016

    機械可読データファイル (光ディスク)

    所蔵館1館

  • Leveraging new technologies to create value

    editors, Rebecca Hamilton, Alberto Sa Vinhas

    American Marketing Association c2015 [CD-ROM版] AMA educators' proceedings [2014,] v. 25 . AMA summer educators' conference

    2014, v. 25 機械可読データファイル

    所蔵館1館

  • Marketing in a global, digital and connected world

    editors, Tom Brown, Vanitha Swaminathan

    American Marketing Association c2015 [CD-ROM版] AMA educators' proceedings [2015,] v. 26 . 2015 winter marketing educators' conference

    2015, v. 26 機械可読データファイル

    所蔵館1館

  • Engaging customers

    editors, Gary Hunter, Tom Steenburgh

    American Marketing Association c2014 [CD-ROM版] AMA educators' proceedings [2014,] v. 25 . 2014 winter marketing educators' conference

    2014, v. 25 機械可読データファイル

    所蔵館1館

  • Innovating and collaborating in a global marketplace

    American Marketing Association c2013 [CD-ROM版] AMA educators' proceedings 2013, v. 24 . AMA summer educators' conference

    2013, v. 24 機械可読データファイル

  • Challenging the bounds of marketing thought

    editors, Jim Burroughs, Aric Rindfleisch

    American Marketing Association c2013 [CD-ROM版] AMA educators' proceedings 2013, v. 24 . AMA winter marketing educators' conference

    2013, v. 24 機械可読データファイル

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詳細情報

  • NII書誌ID(NCID)
    BB2121199X
  • 出版国コード
    xx
  • タイトル言語コード
    eng
  • 本文言語コード
    und
  • 出版地
    [S. l.]
  • ページ数/冊数
    CD-ROMs
  • 大きさ
    4 3/4 in
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