Author(s)
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Marketing Science Institute
Marketing Science Institute
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MSI Report
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181
- The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective : working paper
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X. Michael Song, Jinhong Xie
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-117
Available at 5 libraries
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182
- Advertising's second audience : employee reactions to organizational communications : working paper
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Mary C. Gilly, Mary Wolfinbarger
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-116
Available at 4 libraries
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183
- Consumer generalization of nutrient content claims in advertising : working paper
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J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Science Institute c1996 Report / Marketing Science Institute no. 96-115
Available at 4 libraries
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184
- Erosion and variability in brand loyalty
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Marnik G. Dekimpe ... [et al.]
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-114
Available at 4 libraries
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185
- Consumer intention to adopt interactive teleshopping : working paper
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Mary Ann Eastlick
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-113
Available at 5 libraries
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186
- LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition : technical working paper
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Makoto Abe
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-112
Available at 4 libraries
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187
- The birth, life, and death of a cross-functional new product design team : working paper
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Michael A. Hitt ... [et al.]
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-111
Available at 4 libraries
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188
- Company advertising with a social dimension : working paper
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Minette E. Drumwright
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-110
Available at 4 libraries
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189
- What does it take to take advantage of product innovation ? : working paper
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Deborah Dougherty, Sarah M. Corse
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-109
Available at 4 libraries
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190
- Achieving strategic advantages in buyer-supplier relationships : working paper
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Sandy D. Jap, Barton A. Weitz
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-108
Available at 4 libraries
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191
- Consumer participation in mailing lists : a field experiment : working paper
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George R. Milne
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-107
Available at 5 libraries
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192
- Marketing industrial services in Japan and the United States : it's not just "who you know" : working paper
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R. Bruce Money
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-106
Available at 4 libraries
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193
- The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper
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Dhruv Grewal, Kent B. Monroe, R. Krishnan
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-103
Available at 4 libraries
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194
- Using mini-concepts to identify opportunities for really new product functions : working paper
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Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-105
Available at 4 libraries
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195
- Perceiving competitive reactions : the value of accuracy (and paranoia) : working paper
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Bruce H. Clark, David B. Montgomery
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-104
Available at 4 libraries
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196
- Market signaling and competitive bluffing : an empirical study : working paper
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Jehoshua Eliashberg, Thomas S. Robertson, Talia Rymon
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-102
Available at 4 libraries
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197
- Pioneer brand advantage in Japan and the United States : working paper
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Frank Alpert ... [et al.]
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-101
Available at 4 libraries
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198
- Developing customers, products, and markets for services : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995 : conference summary
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prepared by Thomas Burnham
Marketing Science Institute 1996 Report / Marketing Science Institute no. 96-100
Available at 4 libraries
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199
- 1995 report summaries collection
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Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-121
Available at 3 libraries
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200
- Organizational innovation for effective new product development : The Hyatt Harborside Hotel, Boston, Massachusetts, September 14-15, 1995 : conference summary
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prepared by Rajesh Chandy, Anne Stringfellow
Marketing Science Institute c1995 Report / Marketing Science Institute no. 95-120
Available at 4 libraries
