Author(s)
Bibliographic Information
The Irwin series in marketing
R.D. Irwin
Search this Book/Journal
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1
- Marketing : creating value for customers
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Gilbert A. Churchill, Jr., J. Paul Peter
Irwin/McGraw Hill c1998 2nd ed The Irwin series in marketing
: international ed
Available at 19 libraries
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2
- International marketing
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Philip R. Cateora
Irwin 1997 9th ed., international ed The Irwin series in marketing , McGraw-Hill international editions . Marketing series
Available at 3 libraries
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3
- ABC's of relationship selling
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Charles M. Futrell
Irwin c1997 5th ed The Irwin series in marketing
Available at 2 libraries
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4
- Sales force management
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Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr
Irwin c1997 5th ed The Irwin series in marketing
Available at 8 libraries
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5
- Cases in marketing management
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Kenneth L. Bernhardt, Thomas C. Kinnear
Irwin c1997 7th ed The Irwin series in marketing
Available at 6 libraries
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6
- Analysis for marketing planning
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Donald R. Lehmann, Russell S. Winer
Irwin c1997 4th ed The Irwin series in marketing
Available at 10 libraries
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7
- Marketing
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Eric N. Berkowitz ... [et al.]
Irwin c1997 5th ed The Irwin series in marketing
Available at 6 libraries
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8
- Product management
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Donald R. Lehmann, Russell S. Winer
Irwin c1997 2nd ed The Irwin series in marketing
Available at 6 libraries
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9
- New products management
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C. Merle Crawford
Irwin c1997 5th ed. The Irwin series in marketing
Available at 7 libraries
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10
- Global marketing : foreign entry, local marketing, and global management
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Johny K. Johansson
Irwin c1997 The Irwin series in marketing
Available at 11 libraries
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11
- Essentials of marketing : a global-managerial approach
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William D. Perreault, Jr., E. Jerome McCarthy
Irwin c1997 7th ed The Irwin series in marketing
Available at 4 libraries
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12
- Strategic marketing
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David W. Cravens
Irwin c1997 5th ed The Irwin series in marketing
Available at 14 libraries
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13
- International marketing
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Philip R. Cateora
Chicago c1996 9th ed The Irwin series in marketing
Available at 1 libraries
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14
- International marketing
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Philip R. Cateora
Irwin c1996 9th ed The Irwin series in marketing
Available at 4 libraries
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15
- Fundamentals of selling : customers for life
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Charles M. Futrell
Irwin c1996 5th ed. The Irwin series in marketing
Available at 10 libraries
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16
- Marketing strategy : planning and implementation
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Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché
Irwin 1996 2nd ed. The Irwin series in marketing
Available at 10 libraries
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17
- Basic marketing : a global-managerial approach
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William D. Perreault, Jr., E. Jerome McCarthy
Irwin c1996 12th ed The Irwin series in marketing
Available at 14 libraries
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18
- Consumer behavior and marketing strategy
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J. Paul Peter, Jerry C. Olson
Irwin c1996 4th ed The Irwin series in marketing
Available at 40 libraries
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19
- Contemporary advertising
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William F. Arens with the editorial collaboration of Jack J. Whidden
Irwin c1996 6th ed The Irwin series in marketing
Available at 11 libraries
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20
- Strategic marketing management cases
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David W. Cravens, Charles W. Lamb, Jr, Victoria L. Crittenden
Irwin c1996 5th ed The Irwin series in marketing
Available at 14 libraries