著者
書誌事項
Proceedings series
American Marketing Association
American Marketing Association
この図書・雑誌をさがす
-
21
- 1987 AMA educators' proceedings
-
editors, Susan Douglas ... [et al.]
American Marketing Association 1987 Proceedings series / American Marketing Association no. 53
所蔵館15館
-
22
- Proceedings of the 12th Paul D. Converse Symposium
-
edited by Devanathan Sudharshan and Frederick W. Winter
American Marketing Association 1987 Proceedings series / American Marketing Association
所蔵館14館
-
23
- 1987 AMA Winter Educators' Conference : marketing theory
-
edited by Russel W. Belk ... [et al.]
American Marketing Association c1987 Proceedings series / American Marketing Association
所蔵館26館
-
24
- Effective leadership in action : health care's focus on accountability
-
[edited by] John K. Wong
American Marketing Association 1987 Proceedings series / American Marketing Association
所蔵館9館
-
25
- 1986 AMA Educators' Proceedings . 1986 AMA Winter Educators' Conference : marketing education : knowledge development, dissemination, and utilization
-
[ed. by] Terence A. Shimp ... [et.al] . edited by Joseph Guiltinan, Dale Achabal
American Marketing Association c1986 Series / American Marketing Association no. 52 , Proceedings series / American Marketing Association
所蔵館4館
-
26
- Responding to the challenge : health care marketing comes of age
-
[edited by] Philip D. Cooper
Academy for Health Services Marketing, American Marketing Assn. 1986 Proceedings series / American Marketing Association
pbk.
所蔵館7館
-
27
- Creativity in services marketing : what's new, what works, what's developing
-
edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall
American Marketing Association 1986 Proceedings series / American Marketing Association
pbk.
所蔵館12館
-
28
- 1986 AMA Winter Educators' Conference : marketing Education : knowledge development, dissemination, and utilization
-
edited by Joseph Guiltinan, Dale Achabal
American Marketing Association c1986 Proceedings series / American Marketing Association
所蔵館12館
-
29
- 1985 AMA Educators' proceedings . Marketing communications : theory and research
-
[editors] Robert F. Lusch ... [et al.] . editors, Michael J. Houston, Richard J. Lutz
American Marketing Association c1985 Series / American Marketing Association no. 51 , Proceedings series / American Marketing Association
所蔵館5館
-
30
- Services marketing in a changing environment
-
edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
American Marketing Association c1985 Proceedings series / American Marketing Association
:pbk
所蔵館24館
-
31
- A Strategic approach to business marketing
-
edited by Robert E. Spekman, David T. Wilson
American Marketing Association c1985 Proceedings series / American Marketing Association
: pbk.
所蔵館14館
-
32
- Building marketing effectiveness in healthcare
-
[edited by] D. Terry Paul
Academy for Health Services Marketing, American Marketing Association c1985 Proceedings series / American Marketing Association
pbk.
所蔵館11館
-
33
- Marketing communications : theory and research
-
editors, Michael J. Houston, Richard J. Lutz
American Marketing Association 1985 Proceedings series / American Marketing Association
pbk.
所蔵館18館
-
34
- 1984 AMA Educators' proceedings . 1984 AMA Winter Educators' Conference : scientific method in marketing
-
editors, Russell W. Belk ... [et al.] . ed. by Paul F. Anderson and Michael J. Ryan
American Marketing Association c1984 Series / American Marketing Association no. 50 , Proceedings series / American Marketing Association
所蔵館4館
-
35
- Developing new services
-
edited by William R. George, Claudia E. Marshall
American Marketing Association c1984 Proceedings series / American Marketing Association
pbk.
所蔵館21館
-
36
- 1984 AMA Winter Educators' Conference : scientific method in marketing
-
edited by Paul F. Anderson and Michael J. Ryan
American Marketing Association 1984 Proceedings series / American Marketing Association
pbk.
所蔵館13館
-
37
- 1983 AMA Educators' Proceedings . 1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing
-
editors, Patrick E. Murphy ... [et al.] . edited by William R. Darden, Kent B. Monroe, William R. Dillon
American Marketing Association c1983 Series / American Marketing Association no. 49 , Proceedings series / American Marketing Association
所蔵館4館
-
38
- 1983 AMA educators' proceedings
-
editors, Patrick E. Murphy ... [et al.]
American Marketing Association c1983 Proceedings series / American Marketing Association no. 49
: pbk
所蔵館13館
-
39
- Emerging perspectives on services marketing
-
edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
American Marketing Association c1983 Proceedings series / American Marketing Association
: pbk
所蔵館23館
-
40
- International marketing : managerial issues, research, and opportunities
-
V.H. Kirpalani, ed
American Marketing Association c1983 Proceedings series / American Marketing Association
pbk.
所蔵館19館