Author(s)
Bibliographic Information
The Dryden Press series in marketing
Dryden Press
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1
- Contemporary marketing
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Louis E. Boone, David L. Kurtz
Harcourt College Publishers c2001 10th ed The Dryden Press series in marketing
Available at 6 libraries
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2
- Basic marketing research
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Gilbert A. Churchill, Jr
Dryden Press, a division of Harcourt College Publishers c2001 4th ed The Dryden Press series in marketing
Available at 6 libraries
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3
- Marketing strategy : a global perspective
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Vernon R. Stauble
Dryden Press c2000 The Dryden Press series in marketing
Available at 10 libraries
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4
- Electronic marketing : integrating electronic resources into the marketing process
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Joel Reedy, Shauna Schullo, Kenneth Zimmerman
The Dryden Press : Harcourt College Publishers c2000 The Dryden Press series in marketing
Available at 7 libraries
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5
- Advertising promotion : supplemental aspects of integrated marketing communications
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Terence A. Shimp
Dryden c2000 5th ed The Dryden Press series in marketing
Available at 7 libraries
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6
- International marketing
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Vern Terpstra, Ravi Sarathy
Dryden Press c2000 8th ed The Dryden Press series in marketing
Available at 6 libraries
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7
- Essentials of marketing research
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William G. Zikmund
Dryden Press c1999 The Dryden Press series in marketing
Available at 2 libraries
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8
- Contemporary marketing : 1999
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Louis E. Boone, David L. Kurtz
Dryden Press c1999 The Dryden Press series in marketing
: pbk
Available at 7 libraries
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9
- Marketing research : methodological foundations
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Gilbert A. Churchill, Jr
Dryden Press c1999 7th ed The Dryden Press series in marketing
Available at 9 libraries
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10
- Marketing channels : a management view
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Bert Rosenbloom
Dryden Press c1999 6th ed The Dryden Press series in marketing
Available at 14 libraries
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11
- Customer behavior : consumer behavior and beyond
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Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman
Dryden Press c1999 The Dryden Press series in marketing
Available at 19 libraries
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12
- Sales management : teamwork, leadership, and technology
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Charles M. Futrell
Dryden Press, Harcourt Brace College Publishers c1998 5th ed The Dryden Press series in marketing
Available at 3 libraries
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13
- Marketing management
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Peter R. Dickson
Dryden Press c1997 2nd ed The Dryden Press series in marketing
Available at 5 libraries
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14
- Exploring marketing research
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William G. Zikmund
Dryden Press c1997 6th ed The Dryden Press series in marketing
Available at 2 libraries
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15
- Essentials of services marketing
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K. Douglas Hoffman, John E. G. Bateson
Dryden Press c1997 The Dryden Press series in marketing
Available at 10 libraries
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16
- International marketing
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Vern Terpstra, Ravi Sarathy
Tokyo : Dryden Press c1997 7th ed The Dryden Press series in marketing
Available at 6 libraries
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17
- Global business : planning for sales and negotiations
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Camille P. Schuster, Michael J. Copeland
Dryden Press : Harcourt Brace College Publishers c1996 The Dryden Press series in marketing
Available at 3 libraries
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18
- Consumer behavior
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James F. Engel, Roger D. Blackwell, Paul W. Miniard
Dryden Press c1995 8th ed The Dryden Press series in marketing
: International ed.
Available at 1 libraries
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19
- Consumer behavior
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James F. Engel, Roger D. Blackwell, Paul W. Miniard
Dryden Press c1995 8th ed The Dryden Press series in marketing
: International ed. : pbk
Available at 21 libraries
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20
- Marketing management
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Peter R. Dickson
Dryden Press : Harcourt Brace College Publishers c1994 International ed The Dryden Press series in marketing
Available at 1 libraries