Author(s)
Bibliographic Information
Preliminary research report
Marketing Science Institute
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1
- Comparison advertising : an historical retrospective
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by Stanley M. Ulanoff
Marketing Science Institute 1975 Working paper , Preliminary research report
Available at 3 libraries
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2
- The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets
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by Ronald C. Curhan
Marketing Science Institute 1974 Working paper , Preliminary research report
Available at 2 libraries
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3
- Effects of television advertising on consumer socialization
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by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant
Marketing Science Institute [1974?] Working paper , Preliminary research report
Available at 1 libraries
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4
- Economic theory and the idea of marketing productivity
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by Robert L. Steiner
Marketing Science Institute 1974 Working paper , Preliminary research report
Available at 1 libraries
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5
- Consumer problems and consumerism : analysis of calls to a consumer hot line
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Steven L. Diamond, Scott Ward, Ronald Faber
Marketing Science Institute 1974 Working paper , Preliminary research report
Available at 1 libraries
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6
- Advertising's affective qualities and consumer response
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by Alvin J. Silk and Terry Vavra
Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-100 , Working paper , Preliminary research report
Available at 1 libraries
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7
- A decision sequence analysis of developments in marketing communication
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by Michael L. Ray
Marketing Science Institute 1974 Working paper , Preliminary research report
Available at 3 libraries
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8
- Decision analysis in the organization
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by Rex Brown
Marketing Science Institute 1974 Working paper , Preliminary research report
Available at 3 libraries
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9
- Unobtrusive marketing research techniques
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by Michael L. Ray
Marketing Science Institute 1973 Working paper , Preliminary research report
Available at 1 libraries
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10
- The future of catalog showrooms : growth and its challenges to management
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by Bert C. McCammon, Jr
Marketing Science Institute 1973 Working paper , Preliminary research report
Available at 1 libraries
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11
- Public policy and the marketing practitioner : toward bridging the gap
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by Stephen A. Greyser
Marketing Science Institute 1973 Working paper , Preliminary research report
Available at 1 libraries
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12
- Marketing communication and the hierarchy-of-effects
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by Michael L. Ray
Marketing Science Institute 1973 Working paper , Preliminary research report
Available at 1 libraries
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13
- Consumer research and corrective advertising : a new approach
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by William L. Wilkie
Marketing Science Institute 1973 Working paper , Preliminary research report
Available at 1 libraries
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14
- Measuring the "qualitative value" of medical journals as advertising vehicles
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by Alvin J. Silk and Michael L. Ray
Marketing Science Institute 1973 Working paper , Preliminary research report
Available at 3 libraries
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15
- The impact of price forecasting on strategic planning : the case of petrochemicals
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by Robert B. Stobaugh and Phillip L. Townsend
Marketing Science Institute 1973 Report / Marketing Science Institute no.P-71 , Working paper , Preliminary research report
Available at 2 libraries
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16
- The relationship of shelf space to unit sales : a review
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by Ronald C. Curhan
Marketing Science Institute 1972 Working paper , Preliminary research report
Available at 1 libraries
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17
- Student attitudes toward business and marketing institutions and practices
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by Scott Ward and Greg Reale
Marketing Science Institute 1972 Working paper , Preliminary research report
Available at 1 libraries
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18
- Marketing and marketing education : partners or parasites?
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by Robert D. Buzzell
Marketing Science Institute 1972 Working paper , Preliminary research report
Available at 1 libraries
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19
- Marketing and economic performance : meaning and measurement
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by Robert D. Buzzell
Marketing Science Institute 1972 Working paper , Preliminary research report
Available at 1 libraries
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20
- Advertising's standards and content : executives' perspective
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by Stephen A. Greyser and Bonnie B. Reece
Marketing Science Institute 1972 Working paper , Preliminary research report
Available at 3 libraries