書誌事項
Report
Marketing Science Institute
Marketing Science Institute
- タイトル別名
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MSI Report
この図書・雑誌をさがす
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221
- Is household-specific targeting worth it? : technical working paper
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Peter E. Rossi, Robert E. McCulloch and Greg M. Allenby
Marketing Science Institute 1994 Report / Marketing Science Institute no. 94-118
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222
- Measuring social values : a multi-item adaptation to the list of values (MILOV) : working paper
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Joel Herche
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-101
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223
- 1994 report summaries
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Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-125
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224
- CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper
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Wayne S. DeSarbo and Venkatram Ramaswamy
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-102
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225
- How and why package size influences usage volume : working paper
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Brian Wansink
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-100
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226
- Market oriented isn't enough : build a learning organization : commentary
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Stanley F. Slater and John C. Narver
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-103
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227
- A review and integration of research on organizational buying behavior : working paper
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Wesley J. Johnston and Jeffrey E. Lewin
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-111
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228
- Bridging the gap between our knowledge of who" uses coupons and "why" coupons are used : working paper
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Banwari Mittal
Marketing Science Institute 1994 Report / Marketing Science Institute no. 94-112
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229
- Channel partnerships : a new approach to streamlining distribution : commentary
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Robert D. Buzzell and Gwen Ortmeyer
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-104
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230
- Using information technology to reduce coordination breakdowns in customer support teams : technical working paper
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Sukumar Rathnam, Vijay Mahajan, and Andrew B. Whinston
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-105
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231
- Consider uncertainty and implementation in evaluating market information systems : working paper
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Elliot Maltz and Rajendra K. Srivastava
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-113
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232
- Return on quality (ROQ) : making service quality financially accountable : technical wooking paper
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Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-106
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233
- A niche share approach for assessing brand performance and identifying competitive groups : technical working paper
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George R. Milne and Charlotte H. Mason
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-107
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234
- User : a scale to Measure use of market research : technical working paper
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Anil Menon and James B. Wilcox
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-108
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235
- Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper
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A. Parasuraman, Valarie A. Zeithaml and Leonard L. Berry
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-114
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236
- Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994
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prepared by Corinne Faure, Lisa Klein
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-109
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237
- The nature and consequences of marketing channel intermediary commitment : working paper
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Nirmalya Kumar, Jonathan D. Hibbard and Louis W. Stern
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-115
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238
- Increasing environmental sensitivity via workplace experiences : working paper
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Ida E. Berger and Vinay Kanetkar
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-110
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239
- Integrating mechanisms for marketing and R & D : commentary
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Abbie Griffin and John R. Hauser
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-116
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240
- To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary
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Sanjit Sengupta and Louis P. Bucklin
Marketing Science Institute c1994 Report / Marketing Science Institute no. 94-117
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