Lehmann, Donald R.

ID:DA01237435

Alias Name

レーマン, D. R.

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  • Customer and consumer insights

    volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin

    Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 1

    : hb

    Available at 5 libraries

  • Quantitative methods : MDS, MDA, CCA, and beyond

    volume editor, William L. Moore ; contributors, Donna L. Hoffman, Donald R. Lehmann, Russell S. Winer

    Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 7

    Available at 4 libraries

  • Research methods

    volume editor, Balaji C. Krishnan ; contributors, Donald R. Lehmann, Dawn Iacobucci, Vithala R. Rao

    Sage 2015 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 9

    : hb

    Available at 4 libraries

  • Analysis for marketing planning

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill 2008 7th ed., international ed McGraw-Hill international editions

    Available at 4 libraries

  • Analysis for marketing planning

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill/Irwin c2008 7th ed

    Available at 3 libraries

  • Product management

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill 2005 4th ed., international ed Irwin/McGraw-Hill series in marketing

    Available at 8 libraries

  • Product management

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill/Irwin c2005 4th ed Irwin/McGraw-Hill series in marketing

    Available at 5 libraries

  • 顧客投資マネジメント : 顧客価値の可視化によるファイナンスとマーケティングの融合

    スニル・グプタ, ドナルド・R・レーマン著 ; スカイライトコンサルティング株式会社訳

    英治出版 2005.10 ウォートン経営戦略シリーズ

    Available at 48 libraries

  • Managing customers as investments : the strategic value of customers in the long run

    Sunil Gupta, Donald R. Lehmann

    Wharton School Pub. c2005

    Available at 9 libraries

  • Analysis for marketing planning

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill/Irwin 2005 6th ed. International ed Irwin/McGraw-Hill series in marketing

    Available at 4 libraries

  • Assessing marketing strategy performance

    Christine Moorman and Donald R. Lehmann, editors

    Marketing Science Institute c2004

    Available at 1 libraries

  • Product management

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill 2003 3rd ed., international ed Irwin/McGraw-Hill series in marketing

    Available at 4 libraries

  • A product-market-based measure of brand equity

    Kusum L. Ailawadi, Donald R. Lehmann, and Scott A. Neslin

    Marketing Science Institute c2002 Report / Marketing Science Institute no. 02-102 . working paper series

    Available at 1 libraries

  • Product management

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill/Irwin c2002 3rd ed Irwin/McGraw-Hill series in marketing , McGraw-Hill higher education

    Available at 9 libraries

  • Analysis for marketing planning

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill/Irwin c2002 5th ed. International ed Irwin/McGraw-Hill series in marketing

    Available at 3 libraries

  • Analysis for marketing planning

    Donald R. Lehmann, Russell S. Winer

    McGraw-Hill/Irwin c2002 5th ed Irwin/McGraw-Hill series in marketing

    Available at 10 libraries

  • Valuing customers

    Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart

    Marketing Science Institute c2001 Report / Marketing Science Institute no. 01-119 . working paper series

    Available at 1 libraries

  • From decision support to decision automation : a 2020 vision

    Randolph E. Bucklin, Donald R. Lehmann, John D. C. Little

    Marketing Science Institute c1998 Report / Marketing Science Institute no. 98-119

    Available at 1 libraries

  • Marketing research

    Donald R. Lehmann, Sunil Gupta, Joel H. Steckel

    Addison-Wesley c1998

    Available at 19 libraries

  • Analysis for marketing planning

    Donald R. Lehmann, Russell S. Winer

    Irwin 1997 4th ed McGraw-Hill international editions . Marketing & advertising series

    Available at 4 libraries

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